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Market Metrix Selected to Measure
Feedback and Help Maintain
Rosewood Hotels & Resorts Distinct
Ultra-luxury Guest Experience
SAN RAFAEL, Calif. � May 28, 2008 -- Market Metrix,
LLC, the leading provider of customer and employee feedback and performance
tools for the hospitality industry, announced today that another leading
luxury brand, Rosewood Hotels & Resorts, has chosen the company�s real-time
satisfaction survey system to optimize the guest experience.
�As an award-winning operator of ultra-luxury hotels, Rosewood seeks a partner that not only understands our particular market niche and can provide an appropriate industry benchmark set, but also provides products that can measure our array of services from guest room to spa to restaurant,� said Ralph Aruzza, vice president of sales for Rosewood. �We are pleased to be working with Market Metrix, a company that can deliver on all these fronts.� Market Metrix has long been a leader across the hospitality industry, but has a special affinity with high-end hotels and resorts, having served some of the world�s leading luxury brands. �We have a strong presence in the luxury and ultra-luxury market because our products are well suited to the high-touch nature of this segment. We have a track-record in this space and we know how to facilitate actionable information from a discriminating guest,� said Robert Honeycutt, CEO of Market Metrix. �Customer Metrix� is arming Rosewood decision makers with fact-based insights and a system for maximizing guest loyalty and increasing competitiveness among this demanding customer niche.� Rosewood also selected Market Metrix for the company�s benchmarking database, known as MMHI, the largest, most in-depth performance comparison of hospitality brands, including luxury and ultra-luxury segmentation. �We need to know where we stand with benchmark data that is relevant to our segment, and it must be valid and without bias. Because MMHI data is based on research-tested questions in more than 50 different areas and using an independent panel, it meets those needs. That was an important factor in our selection of Market Metrix,� said Aruzza . �Impeccable service is a hallmark of our brand, and Market Metrix will help Rosewood continue to deliver on that promise,� said Aruzza . �When we do have a break-down, Customer Metrix allows for real-time recovery of service errors by delivering instant electronic alerts, making it easy and seamless for managers to ensure problems get resolved and not forgotten.� In addition to this �Service Manager� feature, Customer Metrix delivers real-time, intuitive and flexible reporting, making it easy for users to monitor results and isolate problem areas. Its flexible platform melds to the various high-end service offerings of the luxury product, enabling real-time feedback from across the operation. Feedback is categorized in a granular, detailed way to facilitate analysis and decision-making for performance and profit improvement. About Rosewood
About Market Metrix
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Contact:
Kristin Nash
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