Hotel Online  Special Report

Luxury Link Brings Qantas and Orient-Express Hotels
Together for Unprecedented Luxury Sweepstakes


Los Angeles (June 2, 2008) – Luxury Link (, the online leader in luxury travel, continues to bring big names together for effective promotion on their widely trafficked Web site. As any savvy marketer knows, two “well-branded” names joined together are better than one, especially with complementary product and a common target audience.  Luxury Link has long recognized this axiom, and specializes in optimizing the strengths of their partners to create win/win campaigns for all.

The latest crafty example is the “Discover Down Under” sweepstakes, combining Qantas and Orient-Express Hotels on the Luxury Link Web site.  For the past three months, this contest was heavily promoted to create awareness of these brands and, of course, attract new affluent buyers. The results were impressive with approximately 270,000 page views of the contest landing page including the prominently featured partners, 23,000 unique sweepstakes entrants, and almost 4,000 click-throughs to Orient-Express Hotels’ portfolio pages. Each of the 23,000 sweepstakes entries was also registered to receive the Qantas eTravel Club Newsletter, as well as Luxury Link’s weekly emails, generating new direct market leads.

For entrants, the dangling carrot was sweet – two roundtrip Business Class tickets on Qantas and seven nights’ accommodation at some of New South Wales’ finest hotels. “We are very proud to be partnering with Qantas in promoting Australia as a luxury destination and have put together a truly unique package which offers Luxury Link’s clients the opportunity to discover the Best of NSW in true style incorporating The Observatory Hotel Sydney, Lilianfels Blue Mountains Resort & Spa, and Tower Lodge in the Hunter Valley, with transfers and touring from Australian Wild Escapes,” adds Shane Arnold, Director of Sales, Orient-Express Hotels.

By becoming a member of Luxury Link, partner hotels put themselves in prime position to be included in these joint opportunities with key advertisers, rapidly building up their own database and brand recognition. “This type of promotional contest allows us a great opportunity to do what we do best – draw on the strengths of our partners to create a compounded positive outcome for all involved,” says Diane McDavitt, Luxury Link President.  

The Qantas/Orient-Express sweepstakes winner was recently announced.  But the names called on May 6th were not the only winners in this online contest.  With broad exposure and a valuable new database of potential guests, all of these widely-recognized partners have walked away a little richer. 

About Luxury Link
Founded in 1997, Luxury Link is the world's premier online luxury travel resource. Showcasing more than 1000 extraordinary hotels and resorts, cruises, tours and villas in more than 60 countries, Luxury Link provides unparalleled access to exclusive offers and insider tips for the sophisticated traveler. For more information, visit

Also See: Luxury Link Generates High Volume Phone Leads for Hotel Partners / April 2008
Luxury Link Makes It Easier Than Ever for Hotel Partners to Connect to Affluent Consumers; Premier online luxury travel resource announces launch of cutting-edge call solutions from eStara / November 2007
Oberoi Hotels & Resorts Selects Luxury Link as Key Online Partner for “INDIA in LUXURY” Program / October 2007
Luxury Link: Creating Unique Value for Luxury Hotel Partners / September 2007
New Research Uncovers Hidden Gem in Luxury Travel;Luxury Link’s Audience Raises the Bar for Luxury Travel Websites / June 2007
Luxury Link Celebrates 10 Years… First 10 Hotels Save $10K; Luxury Link offers anniversary promotion / April 2007
Luxury Link Sets Sail with Silversea Cruises; Partnership Anchors Website's New Section dedicated to Cruises and Private Yachts / March 2007
Luxury Link Announces First Luxury Travel “Community”; Feature Allows Sophisticated Travelers to Share Thoughts, Insight into the World of High-End Travel / February 2006
Luxury Link Announces First Annual World’s Best Hotel Award Winners / Februray 2006
Luxury Link Launches New Site / September 2005


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