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on Property Websites, Increase Conversions . Superior guest experience delivers more bookings, increased revenue . . |
CHICAGO (June 17, 2008) � TravelCLICK,, Inc., the leading provider of ecommerce solutions for the global hotel industry, has announced the release of its new Travel 2.0 online tools. The new tools�including Real Guest Reviews�, local Destination Guides with Trip Sharing, RSS Manager, and Mobile-Optimized Web Pages�leverage the social networking trend to create website �stickiness� and increase online reservation conversions by enriching the Internet shopper experience. The latest enhancements to TravelCLICK�s Hospitality Toolkit® content management system, the new modules complement the upcoming version of TravelCLICK�s award-winning iStay booking engine. With iStay, shoppers can schedule property-level activities like spa appointments, tennis lessons, and dining reservations, creating a superior online guest experience that drives higher online revenue. �TravelCLICK�s new Travel 2.0 Internet marketing and booking tools enable hoteliers to keep guests on their sites longer in order to convert more bookings and increase revenue,� said Shane Ettestad, Vice President, Internet Marketing Solutions for TravelCLICK. �When guests can read actual hotel reviews from the industry�s most popular review sites on a property�s website�as well as browse an in-depth Destination Guide of recommended sightseeing, nightlife, and activities�their online experience is enhanced, and they are less likely to surf other websites.� TravelCLICK�s new Travel 2.0 tool set includes:
Real Guest Reviews enable potential guests to view actual �featured guest reviews� from major travel websites right on a hotel�s home page without using multiple searches. Shoppers can also view more details within the hotel website, keeping them engaged on the property site. Using the Hospitality Toolkit®, reviews are automatically put into a queue for the hotel�s review. The property can quickly select reviews to post on its website with just one click. For a complete assessment of a hotel�s online presence, TravelCLICK also provides SearchVIEW�, a comprehensive reputation management system. SearchVIEW proactively monitors a property�s web presence and online marketing effectiveness on top search engines, meta travel search sites, and Internet guest comment channels for more effective online strategies and faster responses to guest issues. Destination Guides enrich property sites
Mobile-Optimized Web pages reach travelers on the move
RSS Feed Manager keeps best guests loyal
All of the new Travel 2.0 modules are enhancements to TravelCLICK�s Hospitality Toolkit platform. They are designed to drive higher revenue for hoteliers by engaging guests on the hotel website longer with a personalized online user experience that results in increased conversions. When combined with TravelCLICK�s award-winning web design and user-oriented iStay web booking engine, this powerful user-focused solution will deliver more guests at a higher value. About TravelCLICK, Inc.
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