Hotel Online  Special Report


Sunstone Hospitality Management Selects Cendyn & Newmarket International
to Deliver Revolutionary eInsight and Delphi Integration
.Hi Richard-

BOCA RATON, FL (June 16, 2008)… Cendyn, a full-service interactive marketing agency specializing in the travel and hospitality industry and Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, has been selected by Sunstone Hospitality Management to deliver a robust integration between eInsight™ and Delphi®, creating a guest analytic, forecasting and channel communications tool utilizing transient, group, sales and catering  data. 

“Our complex portfolio of hotels needed a tool that would give us the ability to analyze, forecast, and yield food and beverage plus meeting room revenue at the same level of precision as we have traditionally done on the rooms side of our business,” said John Elston, Executive Vice President of Sunstone Hospitality Management. 

The new integration between eInsight and Delphi product extracts data from both the PMS and the Delphi sales & catering system to give hotel management a more comprehensive data mart.  The product identifies the most valuable customers and improves forecasting accuracy which can enable strategic planning of sales and marketing efforts to fill low-demand periods, help acquire new customers, and optimize rates. In addition to the rooms reporting for definite, tentative and prospects and leisure reservations, the tool includes data on function space, food and beverage revenues plus historical, pace and on-the-books data.  Integrating this multi-prong approach offers in-depth profit optimization, ad-hoc analysis, decision support, forecasting and marketing strategy support.

“Today’s hotel operators have more data in more places than it can keep track of and our eInsight™ product seamlessly creates an efficient way to manage at the enterprise, regional, and hotel-level in a complete reporting, analysis and forecasting package,” said Mike Goldenberg, Vice President of Product Development at Cendyn.

eInsight™ utilizes Cendyn’s existing eInsight™ tools using a Cognos™ modeling engine plus the eContact™ module which automates personalized communication and manages email campaigns with integration to Google Analytics™.  Cluster modeling and communication using eInsight™ channel connectors allow email marketing, variable print direct mail and telemarketing sales strategies to be implemented with improved results due to access to a panoramic view of guest data that now includes both rooms and food & beverage components. 

“Given the concerns about the economy, our clients are demanding products that give them an increased insight into their data,” said Charles Deyo, President of Cendyn.  “They want dynamic reporting tools that integrate as many facets of their businesses as possible, and Cendyn is proud to partner with Newmarket International on delivering this much needed product.”

Visit us at HITEC 2008 in Austin, Texas 

Cendyn – Booth #500
Newmarket International - Booth #1213

To learn more about eInsight and Delphi® plus other 
turnkey solutions for the travel and hospitality industries!

Cendyn is a full-service interactive marketing agency established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts.

Specializing in turnkey solutions for the travel and hospitality industry, the innovative products of this Boca Raton, Florida USA -based company are in use by more than 6,000 hotel and travel destinations worldwide. Cendyn provides highly personalized customer service and its comprehensive range of services include website marketing, website design, branding, search engine marketing, along with many other interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™ among others. For a complete list of products and services, please visit our website Let Cendyn show you how far an idea can go!

Newmarket International, Inc. ( is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 70,000 users worldwide, with over 10,500 installations in over 110 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Cologne (Germany), London, Shanghai, Singapore and Sydney.

For more information about Cendyn, please contact Robin Deyo, Executive Vice President at or 561.314.3212.


Sarah E. Flynn
Willcaro Communications LLC
561.243.1922 (EST)

Also See: Cendyn's CRM Suite Reaps Rewards for The Trump Hotel Collection / June 2008
Cendyn Introduces eSales Suite / May 2008
Cendyn Launches The Beverly Hilton’s Newly Redesigned Website / May 2008
Cendyn Honored with Thirteen Awards; Nine Adrian Awards and Four WebAwards / December 2007
Cendyn Garners Outstanding Public and Private Partnership Award at 2nd World Tourism Marketing Summit in Beijing / November 2007
Cendyn Is Tapped for Interactive Marketing Services by The Trump Organization / June 2007
Cendyn Launches Online Network Dedicated to the Hospitality Industry; One Network. One Industry. One Solution. How Can We Help You? / June 2007
Cendyn Announces Eco-Friendly Suite of Products / May 2007
MADQuick Quote Revolutionizes Hotel Industry Online RFP Process / April 2007
Universal Orlando Resort Meetings & Events Website Developed by Cendyn; Meeting and Event Planners Can Now Customize their Own Universe / October 2006
Cendyn Celebrates 10th Anniversary; Cendyn to exhibit at The Incentive Travel & Meeting Executives Show in Chicago from September 26-28, 2006 / September 2006
Harbor Beach Marriott Resort & Spa Launches New Web Site / September 2006
Create a Sales Proposal in Less than 60 Seconds with Cendyn's eProposal Tool / June 2006
Meyer Jabara Hotels Selects Cendyn's eConnectivity™ Services / June 2006
Big Daddy Is Big Winner for Cendyn; Cendyn's eVisibility Product Generates Increased Revenue for Clients Based on Google Changes / May 2006
Hyatt Hotels & Resorts Selects Cendyn E-Concierge Product for Global Use / March 2006

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