News for the Hospitality Executive |
NxTV Announces an End-to-End Converged Entertainment
and Connectivity Platform
>..
Hotels can merge operations,
entertainment and communications;
Consumers get completely personalized
access to more
forms of content and information
June 16 � 19, Austin Convention Center Booth #1223
Los Angeles, CA � June 13, 2008 - NxTV, Inc.®, the first and largest provider of Internet Protocol Video on Demand (IPVoD) in the hospitality industry, today announced a new converged platform capable of offering various forms of interactive IP-based in room entertainment and communications services to hotels and consumers. The scalable converged platform enables operators and hotels to cost-effectively create new recurring sources of revenue by giving consumers completely personalized access to more forms of content and information on a variety of end devices. Additionally, the platform simplifies and reduces the cost of hotel construction and operations. �In today�s competitive market, service providers and hotels alike strive to differentiate themselves from their competitors, while increasing revenue� said Hooman Honary, President and CTO of NxTV, Inc. �Hotels can use NxTV�s converged platform to increase occupancy by attracting high-value guests, create new recurring streams of revenue, and drive construction and operational efficiencies� added Honary �We�ve spent 10 years improving what you now see as the converged platform, which provides unprecedented scalability and modularity. It is scalable from a property perspective - it can support small boutique properties as well as large casinos and resorts very cost effectively. It is also scalable from a content perspective, and from an infrastructure perspective - in that it is transport agnostic, allowing it to be offered over Ethernet, coax, or any other transport technology with enough bandwidth, including wireless. Additionally, it is very modular, allowing hotels to pick and choose their required services and applications according to the demographics of their guests, and the type of business model they would like to enable.� A key enabler of this platform is the introduction of NXTV�s new Set Top Box (STB) the NXT1000. The NXT1000 is a state of the art IP-STB, capable of providing HD VoD and IPTV. The architecture of the box is very flexible in that it enables a �transport-agnostic� delivery of content, allowing it to operate over Ethernet today as well as coax and wireless in the near term future. Additionally, the modularity of the architecture enables new types of functionality to be added or removed easily, allowing different flavors of the box to be installed even as part of the same installation. �We will be announcing a series of very innovative applications and services based on this platform in the coming months�, said Honary, �We are one of the very few service providers who architects and controls our end-to-end platform, including the STB. This allows us to target our customers� needs in an unprecedented fashion, and customize the solution at many more levels and much more cost effectively.� Another important component of the converged platform is the introduction of NXTV�s fifth generation �middleware,� which acts as a glue pulling the end-to-end architecture together. NXTV�s flexible new middleware enables very high levels of customization at the user interface, backend interface, and applications integration. The middleware runs over both the NXT1000 STB as well as NxTV�s application servers, allowing unprecedented levels of functionality and customization for the target customer/application. Benefits to hoteliers of the NxTV converged platform include the ability to:
About
NxTV, Inc.
NxTV delivers a full suite of digital IP-based in-room entertainment services including High Definition Video on Demand (HD VOD) and IPTV Free-to-Guest content, wired and wireless high-speed Internet access, and a customized guest interface. Clients include the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien, Marriott and Hyatt. NxTV, Inc. has offices and customers in the Americas, Europe and Asia. |
NxTV, Inc.
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