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New Study Shows Significant Upfront and Ongoing Savings
for Hotels that Install Converged Networks;
Lorica Issues New Whitepaper with Case Studies

Buffalo, New York, June 16, 2008 -- Lorica Solutions (, the leader in converged managed networks in the hospitality industry, today issued a new whitepaper that reveals significant cost savings for hotels that install converged networks compared to traditional “multi-cable” networks. 

Lorica Solutions is the developer of the Lorica Room Center (LRC), the only fully managed converged network specifically designed for the hospitality industry. The LRC acts as a communications hub and monitoring node for all in-room devices, enabling new technologies like HDTV, while providing proactive monitoring and support from Lorica’s 24x7 Network Operations Center and Help Desk. 

The paper that was issued today by Lorica’s CEO, Mark Holzberg, Converged Hospitality Networks and Associated Cost Savings, is based on an analysis just completed by the leading technology and network consulting firm, Engineering Plus, based in Chicago. The firm was commissioned to compare the costs of installing a traditional network in hotels versus a converged network. The paper provides a compelling look into a cost- effective converged IP network infrastructure that will sustain future growth.  Up front savings illustrated in the paper include both cabling and hardware reductions. To read the full report visit

“This detailed analysis holds important data for any hotel that is either putting in a new network or renovating or upgrading its current network,” said David Straitiff, Chief Technology Officer for Lorica Solutions. “It confirms that a converged network can be installed at a fraction of the cost of a traditional one and is easier to manage, easier to monitor, and has lots of bandwidth to accommodate the newest technology.”

The paper outlines financial case studies of the specific differences and savings between a traditional hotel network and a converged network infrastructure in three typical hotel types: 

  • 600 room full service high rise- total savings for hardware and cabling $352,518
  • 300 room full service high rise - total savings for hardware and cabling $169,889
  • 120 room limited services hotel - total savings for hardware and cabling $ 97,949 
These cost savings do not include additional reductions related to the need for less conduit and smaller IDF closets used by “single pipe” converged networks. 

As technologies in the hospitality field grow and change, industry developers are challenged to efficiently design and implement a technology backbone for  hotels that will support both current and future guest room and back of house applications.
Straitiff pointed out that, “In addition to substantial upfront savings, the converged managed network also delivers ongoing savings because the network can be managed much more efficiently and sustain future growth with state-of-the-art software tools.”

Michael Augello, LRC Product Manager at Lorica , said, “We found that hotel developers and management companies that put managed converged networks into place can actually significantly reduce their costs while employing a high bandwidth, future ready infrastructure .” 
The converged network solution modeled in the three cases was designed around the Lorica Room Center (LRC). Additional benefits of this centrally managed and monitored solution include:

Future Ready – The modular “plug and play” design of the LRC provides built-in expansion and upgrade capabilities that future proof the network. Modules include a ZigBee bridge for wireless communication to a range of in-room devices such as environmental controls, door locks and minibars as well as an Analog to SIPadapter which enables the use of cost effective analog handsets in conjunction with an IP PBX. Software upgrades and enhancements can easily and cost effectively be pushed out to the LRC remotely.  There is also a wireless access point onboard each LRC for high-speed Internet access that provides a signal closest to where it is needed along with being proactively monitored and managed to enhance the guest experience.

Simple Maintenance – The Lorica Room Center is solid-state with no moving parts or fans. If a unit needs to be replaced it can be hot-swapped by on-site personnel with absolutely no technical knowledge (or even tools) backed by remote support staff, saving time and money. Moreover, the LRC self configures and automatically reintegrates to the network with no error prone manual configuration required.

Centrally Managed – The powerful software that is part of the Lorica solution provides for the hotel network and all devices on the network to be centrally monitored and managed by Lorica’s 24x7 Network Operations Center and Help Desk. This enhances the guest experience and reduces hotel engineering staff time and expense. 

Security – As guests have increased access to the network, security becomes a critical issue. The LRC is designed to support the unique and demanding security requirements of hospitality protecting both the systems and guests’ privacy. The remote software upgrade feature allows emerging security issues to be quickly addressed. Additionally, 802.1x security is supported for special access by staff or for devices like set-top boxes and IP phones. 

Control – Demanding applications like IPTV and bandwidth intensive Internet applications like streaming video and large files require guaranteed bandwidth to operate without disrupting other applications and guests on the network. Bandwidth, including bandwidth throttling, security, quality of service, wireless and power are all managed and controlled through the Lorica system insuring that guests always receive reliable service. 

Power – The entire Lorica network operates on the telecom standard - 48 Volts. These low-voltage power systems can provide cost-effective and highly reliable power service even in the event of a power failure. Mission critical systems like IP phones will continue to operate on our UPS for several hours or carry over systems until a generator comes on-line. 

“By utilizing a converged network to push out disparate systems such as Voice, HSIA, and TV over a single infrastructure, hotels can realize significant efficiencies in design, construction, and maintenance,” concluded Augello. 

About Lorica Solutions
Lorica Solutions ( is the leader in converged managed networks for the hospitality industry.  The Company’s Lorica Room Center (LRC) is a comprehensive solution addressing hardware, software, wiring, management and support for truly converged hotel IP based networks.  The LRC allows for significantly reduced costs while future proofing hotels and enhancing the guest experience.  In addition to providing hotels with the LRC, the Company offers superior wired and wireless HSIA and total management, monitoring and help desk support through its state-of-the-art Network Operations Center located in New York State.  Lorica serves more than 170 hotel locations, ranging from five-star resorts to select service properties including such brands as Marriott, Starwood, Hilton, Mandarin Oriental, Choice, Trump International, InterContinental, Radisson, and others. The company is headquartered in Buffalo, New York.

Lorica will be exhibiting at the HITEC tradeshow in Austin, Texas
from June 17-19 in booth 1144

Copies of the White Paper will be available and an operating
Lorica Room Center will be demonstrated there.



Jean Dalmath
Dalmath Associates Inc.

Lynette Haaland

Also See: Lorica Brings Cutting Edge Technology to New Downtown Chicago Luxury Hotel / June 2008
Patrick Lewis Appointed Senior Vice President of Operations for Lorica Solutions; Company Builds Senior Staff to Prepare for Growth and Market Expansion / June 2008
Fraser Hickox - General Manager of Research and Technology for Peninsula Hotel Group - Joins Lorica Advisory Board; Will Advise Lorica on Growth in Asia Pacific, Rounds out Board's Global Expertise / June 2008
Four Hospitality Luminaries Join Lorica Solutions’ Advisory Board; Experts to Advise on Growth of Industry’s Only Fully Managed Converged Network / June 2007
Lorica Solutions Purchased by Hotel Technology Solutions; Industry Veterans and Equity Firms Attracted by Technology That Provides Relief to the Hospitality Industry / March 2007

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