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Lorica Selects Control4® Operating System as a
Hospitality Platform for In-Room Controls
Collaboration Enables Smart Hotel Room with Easy-to-Use and Affordable Automation

AUSTIN, TX – June 17, 2008 – Control4 Corporation and Lorica Solutions ( today announced that Lorica will be including Control4® solutions as an option to its customers purchasing the Lorica Room Center, Lorica’s fully managed converged network specifically designed for the hospitality industry.  Additionally, the companies will be  integrating the Control4® Operating System into the Lorica Room Center, so that customers that want the complete Lorica – Control4 Solution have a more tightly integrated and efficient platform.  Embedding the Control4 Operating System into the Lorica Room Center provides a practical, reliable automation solution to control lighting, room temperature, television/video systems, music, draperies and requests for services with a single remote.
“A Control4-enabled Lorica Room Center combines practical, easy-to-use room automation and control with an already powerful communications hub for hotel and resorts,” said Will West, chief executive officer at Control4. “We are pleased to be working with Lorica to provide guests with a personalized experience perfectly suited for each stay that builds on their innovation.”
Lorica Solutions is the developer of the Lorica Room Center (LRC), a fully managed converged network specifically designed for the hospitality industry. The Lorica Room Center acts as a communications hub and monitoring node for all in-room devices, enabling new technologies like HDTV while providing proactive monitoring and support from Lorica’s 24x7 Network Operations Center and Help Desk. The Lorica Room Center has wireless AP’s for HSIA and ZigBee onboard.
“This strategic relationship with Control4 will enable us to provide the next level of comfort and convenience for hotel and resort guests,” said Mark Holzberg, Chairman and CEO of Lorica Solutions. “We’re thrilled to collaborate with Control4 in transforming the automation industry and to enhance the value proposition of the Lorica Room Center.”
To facilitate interoperability and integration between partner products and Control4’s digital platform, Control4 is licensing its operating system.  With C4iQ™ approved technology installed, consumers will be able to use Lorica Room Center to control lighting, room temperature, security, window treatments, as well as music and video systems, eliminating the need for a stand-alone controller.
C4iQ approved-technology enables companies to embed the Control4 Operating System into a range of products, such as televisions, network switches, routers, receivers, etc.  By leveraging multiple IP technologies (for example, Linux, ZigBee, WiFi, and Ethernet standards), Control4 has tackled the problem of too many remote controls and a proliferation of disparate digital gadgets with limited or no interoperability.  Control4’s C4iQ initiative aligns well with Lorica’s converged IP based architecture and its ZigBee and WiFi integration.   In addition, Lorica will become a Control4® Preferred Distribution Partner, which will allow Lorica to design, sell and install Control4® Suite Systems products within the hospitality market.
About Control4
Control4 is the platform for today’s digital home and hotels. The company makes everyday life easier by providing one-touch control of both new and existing electronic systems. By allowing leading consumer electronics products to easily work together, Control4 provides effortless entertainment, comfort, convenience and peace of mind to owners everywhere. Control4's affordable and easy-to-use software and hardware products enable home theater and television control, multi-room music, smart lighting, temperature control and security integration, through a range of on-site and over-the-web remote control technology. The company delivers both wired and wireless solutions that can be installed in existing properties as well as new construction. Visit for more information.
About Lorica Solutions
Lorica Solutions is the leader in converged managed networks for the hospitality industry.  The Company’s Lorica Room Center (LRC) is a comprehensive solution addressing hardware, software, wiring, management and support for truly converged hotel IP based networks.  The LRC allows for significantly reduced costs while future proofing hotels and enhancing the guest experience.  In addition to providing hotels with the LRC, the Company offers superior wired and wireless HSIA and total management, monitoring and help desk support through its state-of-the-art Network Operations Center located in New York State.  Lorica serves more than 170 hotel locations, ranging from five-star resorts to select service properties including such brands as Marriott, Starwood, Hilton, Mandarin Oriental, Choice, Trump International, InterContinental, Radisson, and others. The company is headquartered in Buffalo, New York.  Visit for more information.
Copyright © 2008 Control4 Corporation. All rights reserved. Control4, the Control4 logo, C4iQ and Everyday Easy are registered trademarks or trademarks of Control4 Corporation in the United States and/or other countries.  Other names or brands may be claimed as the property of others. 

Joelle Kenealey
Coltrin & Associates (for Control4)
Jean Dalmath     
Dalmath Associates Inc. (For Lorica)

Also See: New Study Shows Significant Upfront and Ongoing Savings for Hotels that Install Converged Networks; Lorica Issues New Whitepaper with Case Studies / June 2008
Lorica Brings Cutting Edge Technology to New Downtown Chicago Luxury Hotel / June 2008
Patrick Lewis Appointed Senior Vice President of Operations for Lorica Solutions; Company Builds Senior Staff to Prepare for Growth and Market Expansion / June 2008
Fraser Hickox - General Manager of Research and Technology for Peninsula Hotel Group - Joins Lorica Advisory Board; Will Advise Lorica on Growth in Asia Pacific, Rounds out Board's Global Expertise / June 2008
Four Hospitality Luminaries Join Lorica Solutions’ Advisory Board; Experts to Advise on Growth of Industry’s Only Fully Managed Converged Network / June 2007
Lorica Solutions Purchased by Hotel Technology Solutions; Industry Veterans and Equity Firms Attracted by Technology That Provides Relief to the Hospitality Industry / March 2007

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