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InnLink and SoftHotel Establish Strategic Relationship
to Bring Value to Economy and Mid-tier Hotels
June 13, 2008 - InnLink and SoftHotel announce today they have developed a new type of CRS - PMS integration bringing value to economy and mid-tier independent properties and chains. The InnLink – SoftHotel relationship brings together two companies with common focus and values.  Working together the integration provides an end to end solution that drives revenue optimization through improved revenue and channel management. The interface will deliver reservations from the CRS to the PMS, and provides a single point of entry for rate and availability exchanges between the CRS and the PMS.

This is a new InnLink interface with a leading web-based PMS solution. Per Wendin, InnLink CEO states, “We are very excited to be able to offer a next generation PMS to our customers at a great price point enabling “last room inventory” and simplifying installation and training.  SoftHotel with over 1200 installations provides a well established web-based PMS.”

SoftHotel offers a web-based PMS system with integrated revenue management via PMX – Property Managed Exchange using built in new market controls to optimize revenue opportunities in today’s marketplace.  The combined solution offers an unprecedented advantage to a hotel owner in driving distribution detail from the hotel  to all of the market distribution channels. InnLink and SoftHotel, both with a strong bias toward driving incremental revenue at the property level, have created a combined solution that  features a single point of execution.  This common focus provides value to properties as they can manage the full process from their PMS through the CRS to all distribution channels.

Mike Kennedy, President, SoftHotel states, “InnLink is an ideal strategic partner for SoftHotel because of their proven leadership in serving the independent hotel distribution market combined with their aggressive vision of the future.” 

InnLink and SoftHotel have negotiated special pricing for the web-based system to minimize the high upfront costs of implementing a PMS solution. The economy and mid-tier market will be particularly receptive to the flexibility and pricing of the combined solution. 

About InnLink Central Reservation Services: 

Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: electronic connectivity for GDS and OTA reservations; iLINK: an integrated private label Booking Engine; gLINK: Group Reservation Services. ONtarget Revenue Consulting: Revenue Management Consulting and Marketing Programs and RESmatrix: Customer Tools for Data, Rate and Inventory Management. InnLink maximizes channel-managed, reservation revenue streams for over 1200 hotels, resorts, inns, condominiums and extended-stay properties. InnLink is the preferred distribution services provider to AAHOA.

To learn more about InnLink’s products and services visit  or contact Pam Walrond, Director, Marketing at 615-264-8087 or

About SoftHotel:

SoftHotel is new class of distribution subsystem focused on being the “supply-side” Single Point of Execution for channel and revenue optimization.  SoftHotelPMX – Property Managed Exchanged - features a relational room type \ rate structure that exploits the benefits of a rate of the day strategy using an intuitive and thoughtfully designed dashboard.  StayMgr is a next generation, web-based Property Management System with proven scalability and reliability. With built in eLearning, robust customer service features and best practice wizards SoftHotel products are already creating value for over 1200 properties.

To learn more about SoftHotel’s products and services please visit, email, or call (800) 656-7509.


Pam Walrond
Director of Marketing 
InnLink, LLC
PH: 615-264-8087


Also See AAHOA selects InnLink as Preferred Partner to Provide Members with Central Reservation Services / April 2008
InnLink Enhances Customer Connectivity / February 2008
InnLink’s Call Center Drives Hotels’ Bottom Line Results / February 2008
InnLink Clients Experience Substantial Increases in 2007 / January 2008
VISTA® Chooses InnLink, LLC for complete reservation services strengthening VISTA® Operations Support / November 2007
Settle Inn & Suites Switches to InnLink Central Reservation Services / October 2007
InnLink Presents New Services at HITEC 2007; Introducing Expedia QuickConnect™, Sabre Hotel UpSell™ and Travel Agent Commission Settlement Interfaces / June 2007
InnLink and InnQuest Introduce Enhanced Interface / May 2007
InnLink Announces New Ownership/ March 2007
InnLink Clients Experience Record-Setting Increases in 2006 / January 2007
AmericInn International, LLC Awards Contract to InnLink for Central Reservation Services / November 2006
Key West Inns Renews Partnership with InnLink Central Reservation Services / October 2006
From Bali to Bar Harbor Independent Properties are Turning to InnLink / September 2006
InnLink set to showcase new features at HITEC 2006 / June 2006
InnLink CRS and REMco Software Forge Alliance / June 2006
InnLink Names Hertz Vendor of Choice For Car Rental Services / December 2005
Select Inns’ Reservations Increase through InnLink / August 2005
InnLink and The Rubicon Group Create Strategic Alliance for Revenue Management and Enhanced Inventory and Distribution Controls / June 2005
Value Place Goes Live with InnLink’s Reservation Services / January 2005
InnLink chosen by Savannah Suites for Reservation Services / January 2005
InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 



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