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Herb Arnold Appointed as Director of Sales for
Biltmore Farms Hotels, Asheville, North Carolina


ASHEVILLE, NC – June 2, 2008 - Herb Arnold has been appointed as Director of Sales for Biltmore Farms Hotels.  

Arnold has over 20 years of experience in the hospitality industry. He comes to Asheville from a position at the Hilton Charlotte University Place in Charlotte, NC. During his time in Charlotte, he was an active member of the local Chamber of Commerce, Convention & Visitor’s Bureau, Charlotte Hospitality Alliance, Hilton of the Carolinas Co-op, Charlotte Business Guild, and the Latin American Chamber of Commerce. His organizational fundraising effort, Charlotte’s Midtown Food Showcase, won the North Carolina award for outstanding contribution to benefit the March of Dimes organization.  

Arnold will oversee sales efforts for the company’s four Asheville area hotels, which include the Doubletree Biltmore, Residence Inn Biltmore, Sleep Inn Biltmore, and the Quality Inn & Suites Biltmore South. His office will be based in the Doubletree Biltmore, located in historic Biltmore Village. 

Arnold joins Biltmore Farms Hotels during a period of growth and expansion. This July, the Doubletree Biltmore will open a five-story Concierge Tower with luxurious suites and 6,000-squre-feet of state-of-the-art meeting space. In Summer 2009, the hotel group will add a fifth hotel to its portfolio: The 165-room Hilton Asheville, the flagship hotel of Biltmore Park Town Square in South Asheville. 

“We are incredibly proud to have Herb join our team,” said Ron Storto, vice president of hospitality at Biltmore Farms. “He has an impressive background in this industry, and we know he shares our dedication to providing outstanding guest service.” 

About Biltmore FarmsSM Hotels
Based in Western North Carolina, Biltmore FarmsSM Hotels currently operates four Asheville-area hotels: The Doubletree  Biltmore Hotel, the Sleep Inn  Biltmore, the Quality Inn & Suites  Biltmore South, and its newest acquisition, the Residence Inn  Biltmore Asheville. There is a Biltmore Farms hotel for every budget. Catering to both the leisure and business traveler, Biltmore Farms Hotels are committed to providing guests with incomparable service and an unforgettable Asheville experience. For more information about our hotels, visit or phone 828-209-2000


Angela Zarrella
Biltmore Farms
W: 828.210.1667

Also See: Hotelier Richard C. Kessler to Open New Boutique Property in Asheville, North Carolina - The Bohemian Hotel at Biltmore Village / November 2007
Windsor Hospitality Group Appoints David McCartney to General Manager at the Asheville Renaissance Hotel / August 2007


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