ORLANDO � JUNE 16, 2008 � EZYield.com, the originator
of automated online channel management solutions for the hospitality industry,
today announced an alliance with Rubicon, a leading provider of competitive
market intelligence to the travel and hospitality industry, whereby both
companies can offer each other�s solutions.
The combined service offerings of EZYield.com
and Rubicon provide hoteliers an unparalleled set of comparative shopping
and channel management services. Rubicon�s MarketVision®
Competitive Rate Position provides forward-looking and historical rates
across multiple booking and distribution sources. MarketVision gathers
real-time rates from global distribution systems (GDS), hotel brand Web
sites and third-party Web distribution channels, providing users with an
�in-channel� view of their competition. The comprehensive reporting capability
provides users with the flexibility to segment specific data, including
unrestricted rates, best rate guarantee, merchant rates, by length of stay
and booking source and many others.
A unique element of the MarketVision solution
allows rate code drill-down for key competitors thereby allowing hoteliers
to truly assess like-for-like comparisons of hotel products, i.e., ocean
view, advance purchase, as well as the rates themselves. Market
knowledge of like-for-like rate codes provides a key link to effective
yield and channel management services.
�The synthesis of MarketVision and EZYield.com
offers revenue managers and hotel staff the ability to make intelligent
business decisions and then incorporate those decisions very quickly across
third-party Web sites,� stated Steve Swope, President and CEO of Rubicon.
�Building a relationship between the most accurate, reliable, and widely
used competitive market intelligence service and the leader in global channel
management distribution is a win-win for clients who want to be as profitable
as possible.�
As noted by Henry Danish, CEO of EZYield.com,
their relationship with Rubicon is a result of addressing the needs of
their clients and advancing the yielding experience.
�From day one, we�ve listened to our clients and
built customized benefits and features that address their needs,� stated
Danish. �Combining two best-in-breed solutions is an extension of that
philosophy and a philosophy shared by Rubicon. We are very proud of this
relationship and hope our clients will take advantage of these solutions
that are now at their disposal.�
 About
EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002
with the introduction of the world�s first automated channel management
solution, EZYield.com has remained the undisputed leader in online distribution
technology. Today, over 2,000 hotel properties around the globe utilize
EZYield.com�s technologically advanced channel management software to simplify
and streamline the distribution of rates and inventory. EZYield.com�s dynamic
Web-based platform allows hoteliers to simultaneously manage all contracted
Web sites through one easy to use interface, offering multiple languages
and currencies to more than 300 Web sites worldwide. With headquarters
in Altamonte Springs, Florida, EZYield.com maintains offices in the U.S.,
Australia, Germany, France, Spain and Italy. For more information, please
visit www.ezyield.com or call 407.629.0900.
 About
Rubicon
Rubicon (www.TheRubiconGroup.com)
offers the broadest and deepest collection of market insight in the travel
industry today. A leading provider of competitive market intelligence and
market analysis to the global travel industry, Rubicon's focus is to integrate
competitive market information into the business planning and revenue management
practices of its customers, including eight of the top ten global hotel
groups and three of the top five global rental car groups. Its flagship
product, MarketVision®, offers a comprehensive family of services including
Competitive Rate Position, Competitive Demand Position and Competitive
Channel Position.
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