Hotel Online  Special Report


Cendyn's CRM Suite Reaps Rewards for
The Trump Hotel Collection
.Hi Richard-

BOCA RATON, FL (June, 5, 2008)… Cendyn, the leader in interactive marketing for the hospitality industry, was selected 12 months ago as The Trump Organization’s exclusive interactive marketing agency. Implementation of Cendyn’s products and services has enhanced The Trump Organization’s global online presence which includes the website Trump Hotel along with more than 50 private label websites for Trump owned properties and investments (real estate, golf and hotel).

The Trump Hotel Collection, which includes Trump International Hotel & Tower in New York, Las Vegas and Chicago has successfully deployed Cendyn’s CRM Suite: eInsight™, eConcierge™ and eSurvey™ allowing The Trump Hotel Collection to provide their guests with the highest level of customer service by managing the entire view of each guest from a single platform.  Cendyn’s CRM Suite allows The Trump Hotel Collection to acquire guest intelligence at all customer touchpoints and use this intelligence in the form of personalized and customized communication via various channels – communicating the right message to the right guest at the right time – which enriches the guest experience and drives increased loyalty and customer acquisition.

“The intelligence and automation provided by Cendyn’s solutions helps our hotels to exceed our guest’s expectations and deliver the perfect guest experience. We’ve seen increases in revenues generated prior to arrival, as well as better capabilities in acquiring new guests,” said Dianna Balabon, Vice President of Sales & Marketing for The Trump Organization.

“In today's economic climate, it is important to provide interactive solutions that enhance the guest experience while driving incremental revenue. We are thrilled that our solutions meet these objectives at Trump and support the company's vision of unsurpassed service,” said Charles Deyo, Cendyn’s President.

Guest data is automatically acquired from Trump’s hotel systems using Cendyn’s eConnectivity™, a middleware platform that allows seamless interfacing to PMS, CRS and other critical hotel systems. Data is then processed by eConcierge™, eInsight™ and eSurvey™ – Cendyn’s CRM Suite, seamlessly integrating programs to allow complete guest management.

eConcierge™ - Via an interface to the hotel PMS, Cendyn generates the guest confirmation email with an invitation to utilize the eConciergeTM system. Guests can make any request of the property (extra towels, pillow preference, etc) and plan their entire stay (book golf, spa and dining reservations, etc), all prior to the guest’s arrival. Serving as a two-way guest communication system, all guest requests are tracked and managed, and guests receive an electronic itinerary that can be updated as needed.

eInsight™ - Historical and on-the-books data is acquired including all guest booking details, changes, cancels and checkouts (to line item, folio detail levels). eInsight™ de-dupes and cleanses the data; provides complete guest data analytics and Cognos™ modeling; allows for automated personalized communication via the use of triggers (business rules engine); provides email campaign management with integration to Google Analytics; and a complete 360 degree view of all guest activity.

eSurvey™ - Via the same PMS interface, Cendyn generates a departure email upon checkout inviting guests to take a guest satisfaction survey. eSurvey™ is also used to collect additional marketing information that, when acquired, provides increased intelligence that can be used for future marketing.

About Trump Hotel Collection – Trump Hotel
Launched in October 2007, Trump Hotel Collection is the next generation of luxury hospitality – one that is raising the bar on the top-tier travel experience with a level of customized service unrivaled on the market today. Within its prestigious portfolio are the highly acclaimed Trump International Hotel & Tower New York, and the newly opened Trump International Hotel & Tower Chicago and Trump International Hotel & Tower Las Vegas. Additional hotel projects are under development around the globe, including: Trump International Hotel & Tower Ft. Lauderdale, Trump SoHo Hotel Condominium New York and Trump International Hotel & Tower Waikiki in 2009; Trump International Hotel & Tower Toronto, Trump Ocean Club International Hotel & Tower Panama, Trump Ocean Resort Baja, Trump International Hotel & Tower Palm Jumeirah, Trump Scotland and Trump International Hotel & Tower New Orleans and Trump at Cap Cana in 2010. Trump Hotel Collection, a division of The Trump Organization, is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. For more information, visit Trump Hotel

Cendyn is a full-service interactive marketing agency established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts.

Specializing in turnkey solutions for the travel and hospitality industry, the innovative products of this Boca Raton, Florida USA -based company are in use by more than 6,000 hotel and travel destinations worldwide. Cendyn provides highly personalized customer service and its comprehensive range of services include website marketing, website design, branding, search engine marketing, along with many other interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™ among others. For a complete list of products and services, please visit our website Let Cendyn show you how far an idea can go!

For more information about Cendyn, please contact Robin Deyo, Executive Vice President at or 561.314.3212.


Sarah E. Flynn
Willcaro Communications LLC
561.243.1922 (EST)

Also See: Cendyn Introduces eSales Suite / May 2008
Cendyn Launches The Beverly Hilton’s Newly Redesigned Website / May 2008
Cendyn Honored with Thirteen Awards; Nine Adrian Awards and Four WebAwards / December 2007
Cendyn Garners Outstanding Public and Private Partnership Award at 2nd World Tourism Marketing Summit in Beijing / November 2007
Cendyn Is Tapped for Interactive Marketing Services by The Trump Organization / June 2007
Cendyn Launches Online Network Dedicated to the Hospitality Industry; One Network. One Industry. One Solution. How Can We Help You? / June 2007
Cendyn Announces Eco-Friendly Suite of Products / May 2007
MADQuick Quote Revolutionizes Hotel Industry Online RFP Process / April 2007
Universal Orlando Resort Meetings & Events Website Developed by Cendyn; Meeting and Event Planners Can Now Customize their Own Universe / October 2006
Cendyn Celebrates 10th Anniversary; Cendyn to exhibit at The Incentive Travel & Meeting Executives Show in Chicago from September 26-28, 2006 / September 2006
Harbor Beach Marriott Resort & Spa Launches New Web Site / September 2006
Create a Sales Proposal in Less than 60 Seconds with Cendyn's eProposal Tool / June 2006
Meyer Jabara Hotels Selects Cendyn's eConnectivity™ Services / June 2006
Big Daddy Is Big Winner for Cendyn; Cendyn's eVisibility Product Generates Increased Revenue for Clients Based on Google Changes / May 2006
Hyatt Hotels & Resorts Selects Cendyn E-Concierge Product for Global Use / March 2006

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