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Management Strategies, Convert Data into Profitable Decisions . See Aptech at HITEC BOOTH #1131 |
| June 4, 2008 - In today�s dynamic hospitality
environment, responding quickly to economic trends, market forces and cost
fluctuations is not just a business maxim, it is a profitability requirement.
Savvy investors expect same-day financial reporting and analysis of the
ROI on their investments. Noble Investment Group decided to grow
the company to the next level, one of the first challenges tackled was
the company�s reporting system.
The primary goal of Atlanta-based Noble Investment
Group, a leading sponsor of private equity real estate funds and an integrated
lodging and hospitality operating and development organization with 40
properties, is to buy the right assets, at the right prices, to generate
maximum return for investors. Noble saw an immediate need to automate
its data collection and business analysis processes and develop an automated
communications infrastructure between properties. The objective was
to give team members at the property and home office the tools to accurately
assess the results of management decisions, to maximize profits and deliver
superior service. Noble oversees a diverse portfolio of full-service
Hyatt, Starwood, Marriott, Hilton and other flagged properties in many
regional markets and it also was looking for an enterprise reporting system
that could gather data and produce actionable reports to enable its team
to manage Noble�s hotels daily by the numbers.
�Noble wanted to stop managing its business by looking in a rear-view mirror,� said Garrido. �You cannot fix the past. Execuvue provides one version of the truth for performance management of each property and the overall enterprise every day.� Today, Noble executives receive Execuvue "Pulse Reports" that include ADR, RevPAR and other budget-to-forecast comparative metrics for each property and for regions and flags that can be used as a starting place for drilldown into expenses and other metrics that determine ownership profitability. Noble also implemented the Aptech�s Targetvue forecasting and budgeting system that enables the company to automate budget strategy creation and implementation, communicate objectives to properties, and monitor the effectiveness of its business plan against performance daily. �Noble sends its GMs daily operating numbers from Execuvue that compare current performance against budgets and forecasts developed in Targetvue,� Garrido said. The system also triggers red flag reports targeting properties that drift above or below Noble�s operational, financial, market-share or guest satisfaction performance benchmarks. Execuvue is a COGNOS-based system that allows a two-way data exchange with Noble�s properties, so each hotel can make daily decisions with the help of revenue and expense comparisons from hotels with similar operating parameters. The result is a growing �best practice� culture among Noble�s managers. With its enterprise business intelligence, financial accounting, time and attendance, sales system, and other centralized applications, Noble is poised to continue its growth by efficiently managing operations at existing properties and looking ahead to return the greatest profits to its investors. Aptech will be exhibiting at HITEC 2008 June
16 - 19 in Austin, TX at
About Noble
Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvueâ, Execuvueâ, Webvueâ and Targetvue. Over 2,500 properties, including very large chains, multiple-property management companies and single-site hotels, utilize Aptech solutions to understand their financial and operational data. By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty. Execuvue and Profitvue are registered trademarks and MyExecuvue® is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. |
| Contact:
Nobel Investment Group
Aptech Computer Systems
Media Contact:
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