News for the Hospitality Executive
Park, Fla. -- April 16, 2008 - Meeting Traveler magazine, one of
Bonnier Corp.’s luxury travel and meeting destination publications, has
joined forces with Cendyn’s MAD-Marketing to provide its hotel partners
with an exclusive new technology called rapidReply sm
Every Meeting Traveler marketing partner will have the opportunity to participate in rapidReply’s online service, which gives meeting planners an instant answer on availability and an estimated cost for their event.
“Building relationships is what the hospitality business is all about. Our job is to identify faster and smarter ways to connect our readers and our marketing partners so they can do more business,” says Lisa Theodore, the publisher of Meeting Traveler and Resorts & Great Hotels. “As the exclusive publishing company offering this capability to our partners, this gives us a competitive advantage over other meeting-planning publications and is a direct response to focus groups held last year, demanding solutions to poor RFP response time from hotels.”
This is just one of the many improvements that MeetingTraveler.com is making in its effort to become a one-stop portal. Clean and quick, MeetingTraveler.com is bringing meeting planners and properties together to expedite the search-and-select process.
“This is a publishing first, adding the interactive technology of rapidReply sm to the Meeting Traveler website,” says Madeline Daryadel, president of MAD-Marketing. “Our parent company, Cendyn, produced the groundbreaking software, and Meeting Traveler provides the extensive hotel information. Together we have created the perfect planner connection: an instant answer to their RFP and a direct communication to the hotel of their choice. As a member of the hospitality community for many years, I am pleased to be a part of this new and exciting strategy.”
Meeting Traveler magazine is published once a year by Bonnier Corp. It helps meeting planners identify luxury hotels for their meetings and hosts a successful invitation-only annual event that brings planners and hoteliers together to build relationships and conduct business.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the United States and is the leading media company serving passionate, highly engaged audiences, with more than 40 special-interest magazines plus related multimedia projects and events.
MAD-Marketing Inc., formerly know as MADSearch, has evolved into an interactive advertising company for the hospitality industry during the last 10 years. It has a supportive following of over 50,000 meeting-planner subscribers. In 2005 it joined Cendyn (www.cendyn.com), a full-service interactive marketing firm established in 1996 and winner of 13 HSMAI Adrian Awards last year. This Florida-based company has over 6,000 hotel clients worldwide.
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