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News for the Hospitality Executive

Desire to Enhance Guest Services Spurs Companies’
Choice of VSi BoardEZ™ System
Two Florida hospitality groups planning to install additional airline boarding-pass
printing stations following highly positive feedback from guests 
SUNNYVALE, CALIF. — APRIL 18, 2008 — In an effort to further enhance the already outstanding guest services at their hotels and resorts, two Florida companies have turned to Vertical Systems Inc. (VSi) and are now offering the VSi BoardEZ™ airline boarding-pass printing system.

Orlando-based Millennium Technology Group, a subsidiary of Rosen Hotels & Resorts that is the IT arm of that hotel group and provides IT services to other hotels, and LXR Luxury Resorts & Hotels, Boca Raton, both now feature VSi BoardEZ™ stations at many of their properties—and are considering adding more.

Sunnyvale-based VSi is a global leader in guest-services technology and solutions aimed at helping hotels serve the growing needs of business travelers. VSi’s BoardEZ™ product provides a fast, easy-to-use way for guests to print their airline boarding pass before leaving the hotel. In addition, BoardEZ™ allows guests to purchase airline tickets and change their travel itinerary. The BoardEZ™ system provides complete privacy and security for user’s personal information, and hotels can either charge guests for its use or offer it as a complimentary service.

“The VSi BoardEZ™ units are working marvelously in our hotels,” said James Bina, Director of Information Technology for Millennium Technology Group. “We’ve found that they boost guest satisfaction, and in providing a guest service that guests can use themselves, it frees up staff to provide more personalized service to our guests.”

Millennium Technology Group began by installing one unit in one of the seven Rosen properties in the Orlando area, but has found that the BoardEZ™ stations have been so well-accepted that additional installations are on the horizon for other Rosen properties.

“We wanted to see how the traffic was—and we found out that guests love the BoardEZ™ station and used it a lot,” Bina said. “We’re looking at installing a total of eight BoardEZ™ units in the remaining six Rosen hotels this summer.”

LXR Vice President of Procurement Jay Schwartz said all 30 of the group’s hotels have installed VSi BoardEZ™ stations. “Most of them have one unit, but we’ve started adding more units at our larger hotels,” he said. “We’re considering having as many as five or six BoardEZ™ units in certain busy areas of our larger properties.

“Guest acceptance has been fantastic,” Schwartz added. “We hear from guests that they love the BoardEZ™ stations, especially in today’s air-travel environment where getting a boarding pass or rearranging flights can be very time-consuming. It’s a great service and amenity for our guests and it’s an excellent product. There have been no IT issues with our BoardEZ™ units. VSi is a hospitality player and its people definitely know what they’re doing.”

The VSi BoardEZ™ system offers the following features:

• 24/7 availability to guests;
• Hotel has option of charging for BoardEZ™ use or offering it as a complimentary service;
• Fast Internet speed;
• Flat-panel LCD display;
• Printer, available in color or black-and-white printing capabilities;
• Optional TV display window.
Hotels that offer the BoardEZ™ system also get the benefit of VSi’s comprehensive support and services, such as:
• 24/7 remote management;
• 24/7 live, toll-free customer support
• Complete user data privacy and security;
• Installation assistance;
• Staff training.
“We’re pleased and gratified to be partnering and associated with two excellent companies like Millennium Technology Group and LXR Luxury Resorts & Hotels,” said VSi Marketing Manager Shaukat Anjarwala. “We see their choice of the VSi BoardEZ™ airline boarding-pass printing system as proof that forward-thinking hotel companies have excellent guest service at the top of their priority list—and that a service like BoardEZ™ offers is an excellent way to increase levels of guest satisfaction, boost bottom-line results and keep guests coming back.”

For more information on the VSi BoardEZ™ system and other VSi products and services, visit the VSi Web site at  

About Millennium Technology Group
Founded in 1997 as a subsidiary of Orlando-based Rosen Hotels & Resorts, Millennium Technology Group is a leading provider of quality IT products and computer training for the hospitality industry and conventions and trade shows. Millennium Technology Group provides comprehensive computer network solutions and services including network design, wireless Internet, desktop software and hardware upgrades, computer training, and server overhauls ranging from wire management, hubs, routers, and switches to complete computer-room planning. For more information on Millennium Technology Group, please visit the company Web site at  

About LXR Luxury Resorts & Hotels
LXR Luxury Resorts & Hotels, based in Boca Raton, Fla., is a dynamic collection of hotels and resorts dedicated to an entirely new definition of luxury. Innovative in approach, LXR properties combine distinct style and modern conveniences with personalized yet unobtrusive service, to create inviting backdrops of absolute comfort. From bustling urban centers such as New York and Los Angeles to timeless resort locales such as Boca Raton, Telluride and Montego Bay, LXR properties offer exceptional guest experiences.  For more information on LXR Luxury Resorts & Hotels, visit    

About Vertical Systems Inc (VSi)
Vertical Systems, Inc. (VSi) is the worldwide leader in providing guest services technology and solutions to the hospitality industry. Its products, which are aimed at serving the growing needs of business travelers and mobile users, include automated business centers, Wi-Fi hotspots, self-service kiosks and in-room technology. VSi's products are sold through channel partners that include major hotel chains, broadband and wireless service providers, audio-visual service providers and large system integrators. For more information, please visit our website at . VSi contact: . VSi is a privately held corporation based in Sunnyvale, California, in the heart of Silicon Valley. The company's revolutionary software and system architecture uses FreshStart™ (proprietary technology developed at VSi) to create computers ideal for multiple users and remote situations. VSi solutions are backed up by 24/7 tech support, Automated Business Centers operators can provide reliable, virus-free, state-of-the-art computer systems to customers with zero maintenance.


Barb Worcester
Tel: (440) 930-5770

Shaukat  Anjarwala
Marketing Manager
Vertical Systems Inc.
Tel: (408) 752-8100 x106


Also See: Two More Top-Flight Business Hotels Now Offering VSi Business Centers; D.C.-area Marriott and Miami-area Hyatt already seeing increased levels of revenue and guest satisfaction after recent installation of VSi Automated Business Center / April 2008
VSi Offers Business Center Packages to Mirror Brand's Budget, Design and Standards Needs; Individual Hotels and Brands alike can now select from Silver, Gold, or Platinum Automated Business Center packages complete with hardware, software, HSIA and furnishings / November 2007
Introducing BusinessClub™ at HITEC, VSi's Solution to Lobbies that Leave You Wanting More; Vertical Systems, Inc. can transform the traditional lobby with its innovative BusinessClub™, a multifunctional space where business travelers can work, socialize, and relax / June 2007
VSi Prepaid Cards Proving Convenient for Hoteliers as well as Guests; VSi's variety of prepaid-card programs helps hotels streamline the billing process while offering guests a convenient, secure way to access business-center services / May 2007
VSi Rolling Out iPOP™, Revolutionary Revenue-Generating Guest-Service Amenity; Global leader in guest-services technology will launch the industry's first Internet kiosks and Self-Service Business Centers that offer a combination of fee-based and free-to-guest services on the same system / March 2007
Aspen Kiosks Offer Attractive Option to Harried Travelers Tired of Long Lines; VSi's stylish computer-access kiosks help improve guest service and increase guest satisfaction by offering quick access to boarding-pass printing, Internet use / February 2007
Vertical Systems’ FreshStart™ Technology Spells Peace of Mind for Hotel PC Users / February 2007
VSi Automated Business Centers: Giving Guests, Owners a Truly Happy New Year; Hoteliers say outsourcing Business Center operations to Vertical Systems Inc. increases guest satisfaction, reduces operational stress and boosts incremental revenues / January 2007
VSi Retrofits Payphones with Internet Kiosks to Ring in Revenues, Enhance Guest Service for Hotels / December 2006
VSi Adds Hyatt Hotels & Resorts to its Airline Boarding Pass Printing Service; BoardEZ™ solution also enables guests to make changes to their flight schedules, book new flights and make future hotel reservations / October 2006

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