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Developer Gregory Spatz of U.S. Construction Corp. Opens
77 room Microtel Inn at Jacksonville, FL Airport
The Brand’s Innovative New Prototype Design Showcased

ATLANTA (April 28, 2008) – A Microtel Inn & Suites hotel has opened at 13200 International Airport Blvd., one-half mile from the Jacksonville, FL International Airport, showcasing the Microtel brand’s award-winning new prototype design.  The Jacksonville Airport Microtel is owned by JAX Lodging and principals Gregory and Kim Spatz of Pompano Beach, FL, and was constructed by their affiliate, United States Construction Corporation.  It is managed by SKY Hospitality of Palm Harbor, FL.  Microtel is the Atlanta-based award-winning chain of all-new construction, interior corridor economy/limited service hotels.

 Jacksonville Airport Microtel Inn & Suites
13200 International Airport Blvd.
Jacksonville, Florida
“With Jacksonville one of the fastest growing markets in Florida, we are pleased to debut Microtel’s prototype design, which sets a new standard for hotel guests and defines the economy hotel of the future,” said Gregory Spatz, who has extensive experience in constructing large projects including over 70 Home Depot shopping centers.  “In addition, the Microtel brand has a history of success and recognition and is at the top of its category, providing guests with exceptional comfort and great value.”  For the sixth consecutive year, Microtel has been ranked highest in guest satisfaction among economy hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM. 

With the new design, the 77-room Jacksonville Airport Microtel Inn & Suites boasts a contemporary and streamlined, yet practical environment, with unexpected enhancements that guests would not ordinarily expect to find in an economy hotel.  For example, all guestrooms feature a 32-inch flat-panel LCD HD television, sleek granite countertops, micro fridge and microwave (in doubles and suites), and spacious desk units equipped with easily accessible power and data ports.  The hotel’s bold color palette known as “Cappuccino” (one of the brand’s six new palettes) integrates rich, deep colors to create a comfortable, inviting atmosphere and a consistent theme throughout.  Suites, with Microtel’s new signature MicroKitchen™, are divided into four zones – with ample space to work, eat, sleep and relax.  

The hotel also features the stylish new Microtel bedding known as Dream Well™ with a plush pillow-top mattress and fitted bed skirt, high quality 200-thread count white and khaki-piped linens with triple sheeting, down-like blanket, decorative top sheet, bed scarf and pillows.  

The three-story Jacksonville Airport Microtel hotel offers single, double and suite accommodations, all with free local and free long distance phone calls anywhere within the continental U.S. and free WiFi; 32-inch flat-panel LCD HD television; hairdryer; coffee maker, and iron and ironing board.   In addition, there is an on-site Fitness Center, Business Center, outdoor swimming pool, meeting room, and guest laundry.  Guests can enjoy Microtel’s new complimentary Get Up and Joe™ continental daily breakfast and 24 hr. coffee and tea.  Free airport shuttle service is available.

About Microtel Inns & Suites
All Microtel hotels offer free local and free long distance phone calls anywhere within the continental U.S., free WiFi in all guestrooms, and complimentary daily continental breakfast.  The brand’s new design – which is being launched at all new Microtel hotels worldwide – was created last November as an outgrowth of a competition that Microtel sponsored with the Savannah College of Art and Design-Atlanta (SCAD) last year.  Graduate interior design students competed to produce a Microtel suite guestroom redesign and the three finalists’ concepts went from design to actually being installed in three suites at a Microtel Inn & Suites hotel in Atlanta.  Under the direction of Microtel’s Design Director Bijal Patel, a recent SCAD graduate and one of the finalists, as well as input from Microtel franchisees and guests, various aspects of all three designs were incorporated to produce the new award-winning prototype.

The new design has received awards including “Best Guestroom Design” in the limited-service category in the prestigious HotelWorld Global Hospitality & Design Awards competition, and Lodging Hospitality magazine’s 2008 “Chain Leadership Award.” 

There are currently 327 Microtel hotels open and under construction worldwide.  Microtel hotels are located in 45 states in the U.S. and in international locations including Argentina, Canada, Mexico and The Philippines.  Microtel is a sponsor of The Society for Accessible Travel & Hospitality (SATH) and is known as the preferred hotel chain for travelers with disabilities.  For hotel reservations, visit or, or contact 1-800-771-7171, TDD 1-800-824-2082, or 1-888-304-6835 (Spanish speaking).  The Jacksonville Airport Microtel can be reached directly at 904-741-4911.  Members of the MicroPass™ frequent guest program earn a one night free hotel stay after nine night stays at any location.  All Microtel hotels are independently owned and operated. 

About SKY Hospitality, LLC
SKY Hospitality, operated by Marian Goodman, President, and Margena Hinely, CFO, offers 60 years of combined industry experience in management and development.  The company’s Microtel hotels are consistently recognized as top performers in the Microtel system for revenue, occupancy, product and service.  All are Quality Excellence Winners with scores from the Mystery Shopper program and franchise quality inspection program that are among the brand’s best.  Sky Hospitality has been honored twice as Franchisee of the Year.  For additional information, contact 727-943-2442 or visit


Barbara Wiener-Fischhof
US Franchise Systems, Inc. 

Marian J. Goodman
SKY Hospitality, LLC

Also See: The New Microtel Suite Prototype an Outgrowth of Interior Design Students at the Savannah College of Art and Design, Microtel Franchisees and Guests; A New Standard for Economy Hotels / November 2007
Microtel Inns & Suites Growth Continues: 285 Microtel Hotels Open in 46 states and 6 Countries with 36 hotels Currently Under Construction / January 2008


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