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Denise Coll Named President of Starwood's North America Division, Will Oversee
Operations, Sales and Marketing for More than 450 Hotels

WHITE PLAINS, N.Y - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has promoted Denise Coll to President of its North America Division. In her new role, Coll, who most recently served as Senior Vice President of Operations for the Division, will oversee operations, sales and marketing for more than 450 hotels in the U.S., Canada, U.S. Virgin Islands, Bahamas, French Polynesia and British West Indies. She reports to Matt Ouimet, President Hotel Group.

“In addition to her exceptional track record as one of the hotel industry’s most seasoned and successful operators, Denise has spent most of her career with Starwood and Sheraton, has a deep understanding of the organization and its culture and continues to earn respect and admiration from all with whom she works,” said Ouimet. 

Coll began her career in hospitality 30 years ago with ITT Sheraton Corporation serving as a reservation manager at the Sheraton Boston Hotel in 1977. She quickly rose through the ranks working in a variety of increasingly senior technology, human resources and operating roles including Director of User Design and Training; Vice President and Area Managing Director; Vice President, Director of Staff Services and Senior Vice President and Area Director of Operations, North America Division. In 1998, Coll joined Boston’s Seaport Companies, a subsidiary of Fidelity, as Chief Operating Officer and in 2003 was named Senior Vice President/General Manager overseeing the Seaport Hotel & Seaport World Trade Center. In 2004, Coll joined Starwood Hotels & Resorts as Regional Vice President of Operations for New England and was ultimately promoted to Senior Vice President of Operations for the North America Division in 2005. 

Ms. Coll earned a bachelor’s degree from the University of Massachusetts, Amherst and a master’s degree in Business Administration from Simmons College. She has served as Chairman of the Boston Convention and Visitors Bureau and currently serves on the advisory boards for the Boston University School of Hotel Administration and the University of Amherst. 

About Starwood Hotels & Resorts Worldwide, Inc. 
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit 


Starwood Hotels & Resorts
K.C. Kavanagh, 914-640-8408 


Also See: Starwood Hotels & Resorts Names Matt Ouimet President, Hotel Group; Will Oversee Nine hotel Brands Consisting of 850 Hotels in 95 Countries / July 2006
Hotel Veteran Joe Gelchion Named Senior Vice President of Owner Relations for Starwood Hotels & Resorts / October 2006


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