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The Historic Brock Plaza Hotel in Niagara Falls, Ontario Joining the Crowne Plaza
Hotels & Resorts Portfolio Following an Extensive Renovation

ATLANTA (April 14, 2008) – InterContinental Hotels Group announced today the historic Brock Plaza in Niagara Falls will join the Crowne Plaza® Hotels & Resorts portfolio.  The Crowne Plaza Niagara Falls – Fallsview will open later this month following an extensive renovation.

The hotel is owned and managed by Canadian Niagara Hotels Inc. under a license agreement with a company in the InterContinental Hotels Group. 
Located directly across from gorgeous Niagara Falls, the Crowne Plaza Fallsview hotel offers the official postcard view of the falls, distinctive venues, unique experiences and great service. The hotel’s intimate options for smaller meeting groups and special occasions are complemented by a one-of-a-kind grand-scale meeting space accommodating up to 800 guests.  Adjacent to the hotel is an additional 200,000 square feet of meeting space.
“Niagara Falls is a top-spot for both Canadian tourists and meeting planners,” said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts, the Americas. “The breathtaking sites, local nightlife and gaming activities, as well as the proximity to beautiful Niagara-on-the-Lake, attract numerous people traveling for business and leisure, making this a great location for an upscale meetings-savvy brand like Crowne Plaza.”
The new property is connected to Casino Niagara and just minutes from North America’s premier wineries, golf courses, and steps from the Niagara Parklands. The Crowne Plaza Niagara Falls – Fallsview will boast on-site amenities such as an elegant indoor pool and a newly renovated exercise room with wireless Internet access throughout the hotel.

The Brock Plaza, Niagara’s Historic Hotel

The reputation of the Brock Plaza has always preceded it. Even before opening on July 1, 1929 the Brock’s legacy had been cemented in Niagara Falls history.

Originally named the Hotel General Brock, planning began in 1927 with construction taking just over half a year to complete. At the time, establishing a record for this particular type of construction. Built at a cost of $1.5 million dollars the Brock boasted 260 guestrooms, and featured a roof garden, fireproof construction and a large Grand ballroom. The local press called it “a mammoth edifice, gleaming white in the sunlight, classic in appearance, looming over the Niagara River” In later years, renovations to the Fallsview Rainbow Dining room gave an opportunity to add two floors that were constructed and dedicated in 1948.

The Hotel was named in honour of Major General Sir Isaac Brock, one of Canada’s greatest heroes. General Brock was the military commander of the British and Canadian forces during the early months of the war of 1812. Brock was killed during an intense battle while defending a prominent point of land, which would later become the site of a monument also named in his honour. Queenston Heights, is today a large park offering recreational facilities and home to Brock’s Monument a 190 foot tower that features a statue of the General at the top.

As Niagara’s first luxury hotel it has long been a favourite of Hollywood elite and royalty. Since it’s opening the Brock Plaza has played host to notable guests throughout history including Walt Disney, Shirley Temple, Jimmy Stewart, Princess Margaret, Queen Elizabeth, and perhaps most famously Marilyn Monroe while filming the movie “Niagara”. In recent years the Brock has been graced with appearances from Sylvester Stallone, Matt Dillon, Bruce Willis, Jackie Chan, and has even appeared on film. The ending to “A whole nine yards” starring Matthew Perry was filmed on the balcony terrace on the 11th floor.

The hotel will also feature the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas.  Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.
Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief.  The historic Grand Ballroom and the elegant Fallsview Rainbow Dining Room and Salon will provide the perfect venue for guests to gather for business or leisure. 
Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry’s top growing brands. As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels & Resorts has nearly 300 hotels in 52 countries, and are located in major urban centers, gateway cities and resort destinations. For reservations at Crowne Plaza properties, visit or call 1-800-2CROWNE.
InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms.  

Caroline Sanfilippo
Corporate Communications
 Direct Line: 770-604-2495 

Also See: After Six Years of Planning and Development the C$1 billion Niagara Fallsview Casino Resort Expected to Revitalize Niagara Falls, Ontario / April 2004
Ripley Entertainment Building 406 room Great Wolf Lodge, in Niagara Falls, Ontario, Canada; Resort will be Managed by Great Wolf Resorts, Inc. / January 2005


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