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Driftwood Hospitality Management Renovating and Rebranding the
Radisson Hotel & Suites Chicago; Multi million dollar
Renovation Will Result in the Avenue Hotel Chicago

April 16, 2008 - Chicago will welcome a unique new hotel to its Magnificent Mile this May - the Avenue.  Located at 160 E. Huron, just a 1/2 block east of Michigan Avenue, this stunning contemporary, post-modern urban oasis will offer business and pleasure travelers impeccably decorated modern luxury and the ultimate in technological amenities.

When planning a stay at the new Avenue hotel Chicago, guests will have a choice of 150 one-bedroom and junior suites and 200 expansive guest rooms, many with panoramic views.  Special Tech Rooms with iMac, dedicated T-1 Internet connection and printers are perfect for business travelers, while Kid-Friendly Rooms offer games and decor designed especially to appeal to children.

Renovation Details
160 E Huron

Built in 1972 as a condominium, but was sold and actually opened as a Sheraton.
Driftwood Hospitality Management owns and manages the hotel.
The General Manager is Mik Mahdavi, joined the property of December of 2007. 

Highlights of multi million dollar renovation

Guest Rooms:
All new carpet, wall vinyl, drapery and bedding
New Case goods including bed, night stand, dresser with mini-bars, flat panel televisions, ihome docking stations
Signature Zebra Chairs and leather couches in JR. and One-Bedroom Suites
New Art work

Junior Suite with Signature Zebra chair.  Zebra Bathrobes in every room

Addition of Kid Themed Rooms featuring:
Two Queen Size Beds with Brightly Colored Stripped Quilts and Bedding
Globe Lamps and Assortment of Children¹s Books
Calk Board with Dust Free Chalk
Oversized Bean Bag
Unlimited Nintendo Play on the Television
Color your own Tee Shirt to take Home

Addition of Tech Rooms featuring:
Your choice of King Bed, Two Queen Beds, Jr. Suite or One Bedroom Suite
iMAC computers and printers in each room
Dedicated TI line to ensure lightning speed downloads

 Guest Baths
Marble Counter Tops
Ceramic tiles in 
Rain Showerhead
Bio Degradable Bath Amenities

Meeting Space
New Carpet, Wall Vinyl, New Draperies in all meeting rooms
Additional meeting space added on 7th floor

Public Space
Complete Re-Design of main lobby and entrance including addition of fire place and individual check-in pods to enable amore personalized check-in experience

Expansion of fitness Room

Addition of Rooftop Restaurant

40th floor restaurant with feature fireplace and Panoramic views of city and lakefront 
Open for breakfast will service a European Style breakfast buffet
Later afternoon through the evening will serve Tapas plates and cocktails and premium wines

The Avenue hotel also offers groups more than 18,000 square feet of function space. With fabulous contemporary decor and natural lighting in every room, as well as wireless internet access, a professional convention services staff, the latest in audio-visual technology and complete on-site technology services, the Avenue provides the perfect location for corporate meetings and social events.

The Avenue hotel Chicago also supports various lifestyle programs in an effort to give back to the community and support various philanthropic causes. Through its "Stay for the Cure" package, the Avenue hotel supports efforts of the Susan G. Komen Foundation to fight breast cancer. In addition, the Avenue makes concerted efforts to be a good environmental citizen through its Eco Avenue program, which includes conservation efforts on the part of the hotel. Through this program, the hotel has also adopted a Grevy's Zebra, an endangered species, at the Lincoln Park Zoo and contributes to the animal's feeding and care. The Avenue hotel Chicago, an exciting new hotel brand opening May 2008, seeks to provide an oasis for the business or pleasure traveler in the heart of the city. Featuring unique dÉcor, amenities and service, the Avenue hotel is the ultimate new destination hotel in the heart of Chicago's Magnificent Mile.

For more information about the Avenue hotel Chicago, visit the property's website at, call 1-877-AVE-5110, or e-mail us at


Tammy Petersen
LMP International
Phone: (312) 980-4811

Also See: MeriStar's Radisson Hotel & Suites in Chicago Completes Renovation / May 2001
Driftwood Hospitality Management Investing $140 Million in its Properties, Currently Renovating 26 Hotels / October 2007


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