Prism Hotels & Resorts is one of America�s fastest-growing hotel management companies. Prism currently manages more than 26 properties in the greater United States, representing more than 5,500 guestrooms. 

�We partnered with UniFocus because of their reputation in the industry for generating actionable business intelligence,� said Al Hatfield, Prism Senior VP of Operations. �The company�s confidence, organization, and passion for creating surveys are second to none. UniFocus helped us create a flexible evaluation questionnaire that our employees were comfortable taking and which provided us with candid results.�

UniFocus developed STAFFScope to help companies cultivate a business culture that promotes excellence through improved communication and knowledge. STAFFScope helps hospitality organizations gain the business intelligence to re-engage their workforce for initiative, creativity, satisfaction and longevity. 

�At UniFocus, we believe that building an engaged workforce should be a top priority for service organizations committed to excellence,� said Mark Heymann, UniFocus President and CEO. �Ongoing employee attitudinal feedback enables you to understand how critical issues impact your organization and how you can drive staff satisfaction and improve the entire service experience�while reducing turnover and staffing costs.

�We are thrilled that a prominent management company such as Prism Hotels & Resorts chose to partner with UniFocus to help re-engage their staff,� Heymann continued. �STAFFScope has already proven to be a valuable asset to the company and its employees, and we look forward to future programs with Prism.�

UniFocus executives have provided technology leadership to the hospitality industry for more than 20 years. The Dallas-based firm provides proven technology solutions to convention bureaus, hotels and resorts that enable operators to more efficiently manage their workforce and gain a 360-degree view of the customer experience. Equipped with superior business intelligence and labor management technology, UniFocus clients can more effectively optimize quality, satisfaction, operational efficiency and profitability�with a higher ROI.

STAFFScope is a Web-based survey solution geared toward helping lodging properties focus on staff concerns, creativity and suggestions, which in turn result in increased employee morale and productivity, decreased turnover, and top-quality guest services that only a satisfied, highly motivated staff can provide. 

Key features of the STAFFScope employee survey solution include:

• Web-based technology that enhances standard paper survey formats for easy and fast deployment across an entire organization. 
• State-of-the-art online reporting applications for every level of the organization. 
• Roll-up reports for multiple properties. 
• Essential benchmarking by market segments. 
• Scientifically proven identification of the critical staff factors that makes organizational change occur. 
• Integrated goal setting and action-plan tracking functionality 
• Training and support by a UniFocus team with decades of hospitality and human resources experience.

Founded in 1983, Dallas-based Prism Hotels and Resorts owns, develops and operates upscale, full-service, boutique and resort properties throughout the United States and the Caribbean. For more information on Prism, visit the company�s Web site at www.prismhotels.com.

About UniFocus

Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client�s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a �total picture� overview of their operations, set strategic actions and gain asset value.

UniFocus is a Preferred Vendor of The Leading Hotels of the World®, a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.