RezTrip�s success, says Travel Tripper�s Chief Operating Officer, Gautam Lulla, �is based on our three-tiered approach to online merchandizing: Attract, Convert, Enable or ACE. RezTrip^TM Attract drives consumers to our customer�s websites through cleverly planned tactical and strategic pay-per-click campaigns on the leading search engines. With RezTrip^TM Convert, Travel Tripper�s revenue management service assists hotels in creating attractive and profitable offers designed to convert shoppers into guests. The third component, RezTrip^TM Enable, the private-label booking engine puts it all together. Our technology allows hotels the opportunity to price, promote and package their products most favorably on their own website instead of ceding the best deals to online intermediaries. And the efficiency with which all this can be managed by the hotelier ensures a very high adoption rate of all the features, which ultimately benefits both, the hotel as well as consumers.� 

RezTrip^TM, first launched in the US in May 2006, enables hotel marketers to effectively sell rooms and ancillary products using effective packaging and promotions. With features such as conditional promotions, fixed or dynamic packaging, attractive product images, seamless customization and integration with the hotel website, RezTrip^TM rates high on conversion rates. A RezTrip^TM client hotel typically enjoys conversion rates as high as 2.5 times that of products from major providers of booking engines, CRS and distribution services.

Steve Barick, Chief Operating Officer, Highgate Hotels, a customer of Travel Tripper says, �We have consistently seen the bookings from our independent hotel websites shoot up dramatically within a week or two of implementing RezTrip^TM. No matter which metric you look at, percentage of reservations, room nights or revenue, our RezTrip^TM hotels represent the leading edge of the industry for what is any hotelier�s preferred distribution channel � it�s own website.� 

About Travel Tripper?

Travel Tripper (www.traveltripper.com) is the brainchild of experts in the fields of Hotel Distribution, e-Marketing and Revenue Management. Poised to be a leading provider of e-Marketing solutions, Travel Tripper helps hotels maximize their online sales potential and profits from each room sold. The company�s product, RezTrip^TM, is a cutting-edge Booking Solution for a hotel�s website. RezTrip^TM is fully customized to match the hotel�s website, delivers high conversion, revenues per booking and drives incremental revenues using dynamic packaging. Supplementing its advanced web technology, is Travel Tripper�s consultative approach. Hotels benefit from adopting recommendations that come with proven industry best practices and high-yielding strategies. 

About Highgate Hotels

Highgate Hotels is a privately held investment firm headquartered in Dallas, Texas, with offices in New York City and Vancouver, British Columbia, Canada. 

Sulakshana Jain
Vice President, Marketing and Client Services 
Travel Tripper LLC 
149 Madison Avenue
New York, NY 10016
+1 212 683 6161
[email protected]