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TIG Global’s Work Leads to 2007 eMarketer of the Year
Recognition and Nine other Adrian Awards
The Georgetown Inn, a TIG Global Client and Part of LXR Luxury
Resorts and Hotels, is Named eMarketer of the Year

WASHINGTON, DC – March 11, 2008 – TIG Global recently received nine Adrian Awards for excellence in Web Marketing from the Hospitality Sales and Marketing Association International (HSMAI) including the coveted Platinum Award for its design of the Grand Hotel Esplanade Berlin website (  TIG Global and LXR Luxury Resorts and Hotels were also honored for their interactive work with the Georgetown Inn ( that was named the 2007 eMarketer of the Year. Recipients of the eMarketer of the Year award have proven their Internet expertise and have delivered the best performing integrated e-marketing program in the hospitality industry worldwide. 

The Adrian Awards, one of the most prestigious marketing competitions in the industry, recognizes the top hospitality and travel websites internationally based on overall design, functionality, and statistical performance objectives, such as ROI and conversion rates.  This year’s competition attracted more than 1,300 entries globally and was judged by a team of over 200 experts representing all areas of the hospitality industry. 

The 2007 eMarketer of the year award was given to the Georgetown Inn, a LXR Luxury Resorts and Hotels property and one of TIG Global’s 800 interactive marketing clients. TIG Global worked with LXR Luxury Resorts and Hotels to design the Georgetown Inn website to engage visitors through interaction and propel them to conversion.  The Georgetown Inn’s accompanying online marketing campaign deployed by TIG Global leverages the hotels’ central location in the popular Georgetown district of Washington, DC, along with the activities and culture that surround the historic area.  A comprehensive search engine marketing and online advertising program currently delivers over 44,000 unique monthly visitors to the site and has increased direct online bookings by 60%. TIG Global clients accounted for two of the four finalists for the eMarketer of the Year award; the other finalist was the Grand Hotel Esplanade Berlin.

TIG Global’s design of the Grand Hotel Esplanade Berlin website, another LXR Luxury Resorts and Hotels property, was honored with a Platinum Adrian Award, the highest level of recognition in the competition (  The Platinum Adrian Award acknowledges the most innovative and cutting-edge sales and marketing campaign within the travel industry.  TIG Global designed the Grand Hotel Esplanade Berlin website to mirror the look and feel of the property’s interior and effortlessly communicate the hotel’s luxurious atmosphere and attention to detail. TIG Global recognized the hotel’s central location to be a unique selling point among its comp set and integrated an interactive map into the site to illustrate the property’s proximity to Berlin’s top attractions.  The website targets English and German speaking audiences and features a toggle button that offers content in both languages. TIG Global’s aggressive e-marketing strategies drive an average of 13,000 unique visitors to the website each month with each visitor spending an average of six minutes on the site. 

TIG Global also received a Gold Adrian Award for the original design of the Nickelodeon Family Suites by Holiday Inn website ( Before beginning design work on the website, TIG Global’s creative team stayed at the hotel to garner a first-hand experience of the unique Nickelodeon themed resort and amenities. The resulting website truly encapsulates the entertaining and youthful nature of a visit to the Nickelodeon Hotel and is supported by an online marketing campaign consisting of promotional banner ads and landing pages that have attracted nearly 300,000 international visitors to the site each month.

“Having our company’s work and results judged amongst our peers and receive the highest honors is extremely gratifying,” said Fred Malek, CEO of TIG Global. “We are pleased to share this recognition with our clients, and we look forward to a successful 2008 as we continue to supply ground-breaking e-marketing solutions worldwide.”

TIG Global was honored with the following additional 2007 Adrian Awards:

Website Design Awards: 

Integrated Marketing Campaign Awards:
•  Nickelodeon Family Suites by Holiday Inn (
• South Seas Island Resort (

Interactive Map Awards
• Grand Hotel Esplanade Berlin (

About TIG Global:
TIG Global (, headquartered in the Washington, DC metro area, is the leading provider of interactive marketing services for the hospitality industry.  Serving over 800 clients located throughout North America, Europe, Asia, and the Caribbean, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  To serve clients worldwide, TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including our proprietary HotelProtect ( service, and websites optimized for major search engines around the world.


TIG Global
Molly Israel



Also See: TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007
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TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007
TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007
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TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007
TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007
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TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
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