Hotel Online  Special Report

The Rainmaker Group Welcomes Rod Collier and John W. Wallace
to its Management Team
New top-level talent adds to Rainmaker’s 250+ years of combined profit optimization
expertise in the revenue management community
ATLANTA, GA, March 10, 2008 – The Rainmaker Group, the world leader in automated revenue management software and services to the multi-family housing and casino hotel industries for total property profitability,  announced the addition of Rod Collier and John W. Wallace to its expanding group of revenue optimization professionals at the company’s Georgia headquarters. 

John W. Wallace joins as The Rainmaker Group’s new vice president of business consulting and Rod Collier is the company’s incoming vice president of professional services.  Mr. Wallace replaces previous Rainmaker Vice President Tom Walker who was tapped by Rainmaker client, Omni Hotels, as its new vice president of revenue management.

“John and Rod bring an extraordinary wealth of revenue management experience that will drive added profitability for our current and future clients,” said Tammy Farley, principal of The Rainmaker Group. “We are extremely pleased to have John and Rod on the Rainmaker team.”

Mr. Wallace served in upper level executive positions at Aeronomics, Inc., Talus Solutions, Inc. and Manugistics and most recently worked with Axicom Digital/Kefta.  He is a graduate of the University of the Pacific.  Rod Collier comes to Rainmaker from JDA Software where he served as a practice director and director of revenue management.  Collier also has experience with Talus Solutions and was a senior consultant for Aeronomics, Inc. He is a graduate of Eastern Illinois University.

New Clients Drive Expansion

Responding to increased demand for its revenue optimization services, The Rainmaker Group recently acquired a second office building adjoining its corporate headquarters in the North Atlanta technology corridor.  Rainmaker purchased the building after increasing staff to support its growing list of clients.  “Our expanding client base is at the heart of Rainmaker’s growth,” Tammy Farley.  “Our revolution LROSM and revolution SM revenue optimization solutions for the multi-family housing and gaming hotel industries continue to be widely implemented by leading companies.”  Rainmaker clients include:

  • Trump Entertainment, 
  • Kerzner International, 
  • Post Properties, 
  • Equity Residential and others. 
Executives Cite Opportunities for Client Success

“The Rainmaker Group is deploying the latest generation of profit optimization solutions that are extremely effective at boosting revenue for its clients,” noted Wallace.  “This is an exceptional opportunity to help deepen Rainmaker’s resources and support its continued success.”

“Rainmaker’s revolution LRO and revolution revenue optimization solutions for the multifamily housing and gaming hotel industries, respectively, continue to be widely implemented by leading companies,” said Mr. Collier.  “Joining the team provides an excellent opportunity to expand Rainmaker’s work with companies in North America and the growing Asia Pacific region.”

Commenting on Mr. Walker’s departure, Ms. Farley said, “Tom is pursuing an opportunity he couldn’t pass up with Omni Hotels.  The entire Rainmaker team wishes him the best as he helps further the company’s performance in the luxury marketplace.” 

About Rainmaker Group

The Rainmaker Group is a software and services company that provides revenue management for more than one-half million units in the gaming hospitality, multifamily housing and other industries.  Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes.  Hospitality clients include Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. 

The Rainmaker Group also provides the revolution LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases.  revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For more than five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies.


 The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777

Media Contact:
Julie Keyser-Squires
Softscribe Inc.

Also See: Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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