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The leading group sales, catering and events software provider and the
leading software provider for the destination marketing industry sign partnership
agreement
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Companies integrate top solutions to enable Convention Visitor Bureaus
(CVBs) and their member hotels to automate groups and meetings lead
distribution processes
Portsmouth, NH/Pittsburgh, PA � March 4, 2008 � Newmarket
International, Inc., the leader in sales
and catering solutions for the hospitality industry and Software Management,
Inc. (SMI), today announced that the two companies have entered into a
strategic partnership. SMI is the leading provider of sales, marketing,
customer management and web technology for the destination industry. The
partnership joins Newmarket�s 20+ years of expertise and experience in
the group sales and catering market with SMI�s leadership in the destination
marketing segment. The integrated solution between Newmarket and SMI will
automate the lead distribution and management process for participating
Convention Visitor Bureaus (CVBs) and their member suppliers. The
Chicago Convention & Tourism Bureau will be the first CVB to go live
on the integrated solution this month.
�We are always looking for new ways to innovate and by integrating
with another best of breed vendor, SMI, we are doing just that. This is
a first-of-its-kind solution now available to our joint customers,� said
Marty Denning, Business Development Director at Newmarket International,
Inc. �The result of this effort is both the CVBs and their member hotels
are able to better service their customers, market to prospects and understand
the business opportunities available to them.�
This partnership will enable the direct connectivity between CVBs and
suppliers, automating the distribution of all groups and meetings leads
directly from the CVB to the participating hotel. Newmarket�s MeetingBroker,
an innovative web-based lead management solution, integrates with SMI�s
Destination 3000�, or D3000, a comprehensive set of sales and customer
relationship management tools. Customers will benefit from the full range
of lead management features that are offered by the MeetingBroker platform
such as:
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Quick response to RFPs and capabilities such as assignment and escalation
rules for leads
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Reporting capabilities to analyze leads and business coming from the CVB
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Property-to-property lead passing
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Seamless integration with Newmarket�s leading sales and catering software,
Delphi®
The Chicago Convention
& Tourism Bureau, an existing SMI customer, recognized the inherent
value and potential that the integration with Newmarket could provide and
will be the first CVB to use the system. The Chicago Convention & Tourism
Bureau is looking forward to streamlining processes and providing an additional
benefit to their members.
�The opportunities this technology partnership presents for the CVB
and hospitality communities are significant, said Jennifer Reichenbach,
President of SMI. �By directly integrating Destination 3000 with MeetingBroker,
our CVB clients will now be able to more quickly deliver meeting and convention
leads, get responses from their member hotels and meet the demands of the
busy meeting planner.�
About SMI
SMI (www.softwaremgt.com)
is a provider of sales, marketing, customer management and web technology
for the destination industry. Our Destination 3000� application is used
by some of the top travel and convention destinations in the United States
and Canada including Orlando, Chicago, Miami, Seattle, Denver, Kansas City,
Washington DC, Atlantic City, Phoenix and New Orleans. Our applications
empower our clients to maximize internal resources, sell more effectively
and leverage their valuable content to create and deploy personalized marketing
messages with instantly measurable results. SMI's extensive experience,
solutions and strategic development partnerships enable our clients to
embrace the full power of specialized, integrated technology.
 About
Newmarket International
Newmarket International, Inc. (www.newmarketinc.com)
is the leader in delivering sales, group catering and event software solutions
to the global hospitality and entertainment industries. Newmarket
International�s suite of business solutions can be found in hotels, casinos,
restaurants, visitor bureaus, stadiums, meeting arenas and convention centers
throughout the world. Newmarket International has over 70,000 users worldwide,
with over 10,000 installations in over 110 countries. Newmarket International
is headquartered in Portsmouth, New Hampshire, with international offices
in Cologne (Germany), London, Shanghai, Singapore and Sydney.
Newmarket and Delphi are registered trademarks of Newmarket International,
Inc. MeetingBroker is a service mark of Newmarket International, Inc. Destination
3000 is a registered trademark of Software Management, Inc. |