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JDA Software Named �Supplier of the Year�
by Carlson Hotels Worldwide
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Carlson Honors JDA Software for its Ground-breaking Revenue
Management Solution During an Award Ceremony at
Carlson�s Global Conference in Las Vegas
London and Scottsdale, Ariz. � March 13, 2008 � JDA® Software Group, Inc.(NASDAQ: JDAS), the leading provider of pricing and revenue management solutions, was named Supplier of the Year by Carlson Hotels Worldwide during the Global Awards Ceremony at Carlson�s 2008 conference in Las Vegas on February 26. 

Carlson�s relationship with JDA Software began officially on April 17, 2007, when it announced a ground-breaking agreement to implement a cutting-edge Revenue Optimization platform. The first phase of that project, the chain-wide implementation of JDA Software�s demand forecasting solution was completed in December 2007. JDA® Demand, powered by Manugistics®, provides a flexible, sophisticated enterprise-wide solution that identifies regional demand dynamics and utilizes local market metrics to deliver a demand outlook that helps increase revenue for franchisees. Carlson operates more than 900 hotels in 70 countries under the brands Regent Hotels & Resorts; Radisson Hotels & Resorts; Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlsonsm; and Park Inn ®.

Paul Kirwin, President of Carlson Hotels Worldwide, said, �This award honors a highly productive year, featuring an exciting relationship in which JDA proved to be more than just a technology provider.  JDA worked with Carlson Hotels Worldwide to understand what we�re trying to achieve, and collaborated with us on the technological roadmap that will get us there.  We are extremely optimistic about the ground-breaking potential of this program, and for the financial benefits it will deliver to our hotels.�

�JDA was nominated for this award because the company is working with us to change the game,� added Jim Rozell, Senior Director of Revenue Optimization for Carlson Hotels Worldwide. �We worked collaboratively to combine the expertise of our joint team and JDA�s software to create innovative processes never before used in the hospitality industry. This includes new methods to factor local economic trends, regional demand-driving events and historic book patterns into Carlson�s demand forecasting process, which will lead to significant RevPAR growth for participating hotels.�
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JDA Group Vice President, Revenue Management, Andy Archer, said, �We are delighted to be honored with this prestigious award, particularly on the occasion of Carlson�s 70th anniversary.  It has been exhilarating working with Jim Rozell and his team � they have a fresh perspective and provided us the opportunity to take a new look at an industry we know extremely well.  Our work on this exciting project has confirmed our belief that the hotel industry is ready to move in the direction of Price Sensitive Revenue Management in the same way as our customers in other industries.� 

Archer added, �Carlson is leveraging techniques proven by JDA Software in other industries and is developing effective forecasting and revenue optimization solutions faster than its competitors, making Revenue Optimization a true competency, rather than a technology.  This enables Carlson to deliver money-making recommendations to its hoteliers while creating a powerful database that can be used far beyond the traditional revenue management process.� 


Andy Archer
Group Vice President, Revenue Management
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Archer noted that Carlson�s new revenue optimization and regional forecasting capability is strengthening the company�s already close relationship with its hoteliers, many of whom lack the expertise or resources to devote to forecasting at the property level. 

About Carlson Hotels Worldwide

Minneapolis-based Carlson Hotels Worldwide operates 969 locations in 70 countries, including Regent Hotels & Resorts, Radisson Hotels & Resorts®, Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlsonsm, and Park Inn®. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing marketing, travel and hospitality services. Other names among the Carlson family of brands and services are: Regent Seven Seas Cruises, Carlson Marketing Group, Carlson Wagonlit Travel,  T.G.I. Friday�s and Pick Up Stix restaurants. The company has been recognized by both Fortune and Working Mother magazines as one of the "100 best places to work for in America.�

JDA Software Services Industries Group (Travel, Tourism, Hospitality and Media) 

JDA Software Services Industries Group has pioneered industry leading pricing and revenue management solutions.  Today, leaders in the service-based Travel, Transportation, Hospitality and Media industries leverage JDA�s expertise to maximize their profits.  JDA clients include Carlson Worldwide, Continental Airlines & Cargo, Harrah�s-Caesars Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI Travel (formerly Thomson Holidays). 

About JDA Software Group, Inc. 

JDA® Software Group, Inc. (NASDAQ: JDAS) is focused on helping companies realize real supply chain and revenue management results � fast. JDA Software delivers integrated merchandising as well as supply chain and revenue management planning, execution, and optimization solutions for the consumer-driven supply chain and services industries. Through its industry leading solutions, leading manufacturers, distributors, retailers and services companies around the world are growing their businesses with greater predictability and more profitably. For more information on JDA Software, visit www.jda.com or contact us at [email protected] or call +1.800.479.7382. 

We do not believe this press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Nevertheless, if remarks in this press release are considered to be ``forward-looking'' or to have forward-looking implications (including statements by Mr. Rozell and by JDA regarding anticipated benefits to Carlson Hotels Worldwide from the implementation of JDA�s products), we would remind our investors and prospective investors that future events may involve risks and uncertainties. These risks and uncertainties include the risk that that complex software solutions such as JDA�s may be costly and time-consuming to implement and/or may not produce the level of benefits anticipated by the parties at the outset of the project. Other risks and uncertainties that may affect our business are detailed from time to time in the ``Risks Factors'' section of our filings with the Securities and Exchange Commission. As a result of these and other risks, actual results may differ materially from those predicted. We undertake no obligation to update information in this release.

�JDA� and �Manugistics� are trademarks or registered trademarks of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name �JDA� is a trademark and/or property of JDA Software Group, Inc. 

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Contact:

JDA Software Group, Inc.
14400 North 87th Street 
Scottsdale, AZ 85260

JDA Investor Relations
Lawrence Delaney, Jr., The Berlin Group
Tel: (714) 734-5000
[email protected]

JDA Public Relations Contact:
Karen Walker, JDA Public Relations
Tel: (512) 474-2046
[email protected]

Julie Keyser-Squires
Softscribe Inc.
Tel: (404) 256.5512
[email protected]

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Also See: Carlson Hotels Worldwide Completes Initial Phase of JDA Software's Enterprise Demand Outlook for Chain-Wide Revenue Optimization; Carlson Partners with JDA for Rapid Eight-Month Delivery of Unique, Actionable Enterprise Demand Outlook to 615 North American Properties for Better Decision Making / December 2007
JDA Software Group and The Rainmaker Group Continue Partnership, Expand Relationship in Hospitality Market; Rainmaker Gains Worldwide Rights in Non-gaming Hospitality Market / October 2007
Haven Holidays Selects JDA Software to Deploy New Revenue Management System; Haven Partners to Leverage JDA's Revenue Management Solution to Maximize Sales Revenue Across its 36 U.K. Holiday Parks / September 2007
Hotel Industry Executives Chart Future of Demand Forecasting at JDA Leadership Dinner; Hospitality Chain Stakeholders Discuss Innovations to Boost Revenue Optimization / July 2007
Carlson Hotels Worldwide Selects JDA Software To Implement Chain-wide Revenue Optimization Solutions; Carlson Partners with JDA to Drive Value for its Franchisees with Next Generation Revenue Optimization Capabilities / April 2007
Tour Operators to Gain Insights on Boosting Profitability at Upcoming JDA - TUI Webinar; JDA partners with TUI in January 18 event to help operators maximize revenue / January 2007
Dollar Thrifty Automotive Group Captures Sales Opportunities, Drives Improved Forecasting with JDA / January 2007
JDA® Software Group Adds Revenue Management Professionals to Services Industries Division; JDA grows Revenue Management Services with three industry professionals / December 2006
What Makes a Good Revenue Manager? More Than You Think; The best can raise RevPAR 3 to 7%. Use these tips to spot top talent and improve your chain�s bottom line / October 2006
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