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News for the Hospitality Executive |
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Presidio Group Including a 255 Seat Shula's 347 Grill
as Part of $46 million
Transformation at the Sheraton Fort Worth Hotel and Spa
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| FORT WORTH, Texas (Jan. 24, 2008) -- The new Sheraton Fort
Worth Hotel and Spa is going for extra points with the announcement that
the hotel will open a Shula�s 347 Grill. This marks the first Shula�s in
North Texas, and a new restaurant concept for the area. Shula�s 347 is
named in honor of Hall of Fame coach, Don Shula, the winningest coach in
NFL history, with 347 career victories.
The 5,385 sq ft steak based restaurant will include a fully appointed 255-seat restaurant, high-impact bar and 24-seat private dining room. It is scheduled to open in mid-May, with an official celebration to follow. �We are excited that the Sheraton has chosen Shula�s and about coming to Fort Worth --- our first concept in North Texas,� says Shula. �It�s a city rich with history and proud traditions, and we look forward to a successful partnership.� Shula�s 347 is a casual atmosphere full of energy; and will include a bar with a high tech audio/video system. Shula�s 347 menu will consist of everything from gourmet salads, specialty fish to the �Shula Cut� Steaks. Shula�s custom cuts are second to none and use the same aging process from the legendary Shula�s Steak Houses. Guneet Bajwa, executive vice president of Presidio Group, owner of the
Sheraton Fort Worth Hotel and Spa, adds, �We are thrilled to be working
with the Shula�s organization and are confident about the impact this exciting
concept and quality brand will have at our Sheraton property.�
 �Fort Worth is the perfect city for our 347 concept. It�s sophisticated, high tech and full of energy, but still casual, friendly and fun. I think it will be a huge success,� says David Shula, president of Shula Steak Houses, LP. �We are happy to be able to partner with Presidio Hotel Group and Sheraton Fort Worth Hotel and Spa and to have the opportunity to introduce our brand to North Texas.� Shula Steak Houses, LP has four restaurant concepts including Shula�s 2 (upscale sports restaurant), Shula�s on the Beach (beach location brand with emphasis on steaks and seafood), Shula�s 347 (serving Shula�s custom cuts in a casual atmosphere), and Shula�s Steak House (fine dining steak house). The newly renovated Sheraton Fort Worth Hotel and Spa, currently undergoing a $46 million transformation, is located at 1701 Commerce St. and scheduled to open May 15, 2008. The property will offer guests a distinctive Fort Worth experience, blending sophisticated, high-tech amenities in a comfortable, relaxed setting. The two-tower hotel features 430 custom-designed guest rooms and suites and 22,000 square feet of meeting space, complemented by an 8,000 square foot luxury spa. Proximate to the hotel are world-class attractions and entertainment, the business district and the Fort Worth Convention Center. The property is owned by Presidio Hotel Fort Worth LP and operated by PHG Texas Management Corp. Sheraton, the largest brand of Starwood Hotels & Resorts Worldwide,
Inc.® (NYSE:HOT) has more than 408 hotels in 70 countries. Starwood
Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure
companies in the world with approximately 850 properties in more than 95
countries and 145,000 employees at its owned and managed properties. Starwood®
Hotels is a fully integrated owner, operator and franchisor of hotels and
resorts with the following internationally renowned brands: St. Regis®,
The Luxury Collection®, Sheraton®, Westin®, Four Points®
by Sheraton, W®, Le Méridien® and the recently announced
AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit
www.starwoodhotels.com
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| Contact:
Sheraton Fort Worth Hotel and Spa
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