News for the Hospitality Executive
Microtel Inns & Suites Growth Continues: 285 Microtel
Hotels Open in 46 states
and 6 Countries with 36 hotels Currently Under Construction
ATLANTA — January 23, 2008 - Microtel Inns & Suites -- the chain of all new-constructed, interior corridor economy/limited service hotels -- today reported that it achieved its development objectives for 2007, having sold an outstanding number of franchises -- 100 -- during the year. The brand had a particularly strong fourth quarter and its best December ever, closing 35 deals.
The robust activity is also evident in Microtel's pipeline, which currently consists of a backlog of 187 executed franchise agreements and an additional 39 approved in-house applications pending execution. There are 285 Microtel hotels open in 46 states and six international countries, and 36 hotels under construction. During the next six months, Microtel plans to open an additional 18 hotels and break ground on an additional 14 hotels.
Results from the 'Construction Pipeline Report' for Fourth Quarter 2007 from Lodging Econometrics, Portsmouth, NH -- the industry authority for hotel real estate research -- indicate that Microtel Inns & Suites was once again ranked the top economy hotel brand in the U.S. by number of projects and rooms in the pipeline, outpacing all others with nearly 50% of the total, and its nearest competitor at 11%.
"Microtel continues to achieve its strategic objectives and demonstrate its leadership position in the economy lodging segment, selling more new construction franchises than any other brand in our segment," said Roy E. Flora, Chief Operating Officer of US Franchise Systems, Inc. (USFS), parent company of the franchisor of the Microtel Inns & Suites brand.
Flora cited that during 2007, Microtel's performance exceeded the economy segment average. Average daily rate (ADR) increased from $51.78 to $56.60; occupancy remained at 60%, and RevPAR increased from $30.78 to $33.43, as compared to 2006. According to Smith Travel Research, the average economy segment ADR for 2007 was $53.79; occupancy was 56.9%, and RevPAR was $30.62.
Additional highlights of Microtel Inns & Suites 2007 accomplishments included:
Microtel is the only economy hotel chain to provide guests with free local and long distance phone calls within the continental U.S., plus free wireless high speed Internet access in all guestrooms nationwide. All hotels offer complimentary continental breakfast, and members of the MicroPass(TM) frequent guest program earn a free night's stay after nine night stays at any location. Now, guests can enjoy the comforts of the brand's stylish new bedding known as "Dream Well" with plush pillow-top mattress or topper, and high quality white and khaki-piped linens with triple sheeting.
|Also See:||The New Microtel Suite Prototype an Outgrowth of Interior Design Students at the Savannah College of Art and Design, Microtel Franchisees and Guests; A New Standard for Economy Hotels / November 2007|
|Microtel Solicits Customers and Owners Before Rolling Out New System Wide Contemporary Bedding Initiative / March 2007|