Hotel Online
News for the Hospitality Executive


InnLink Clients Experience Substantial Increases in 2007 
Hendersonville, TN - January 29, 2008 - InnLink, LLC, a leading provider of central reservation services and technology is pleased to announce that for the second year in a row their customers have experience substantial revenue increases in 2007. Representing over 1000 hotels, resorts, inns, condominiums and extended-stay properties worldwide, InnLink has assisted these properties in achieving dramatic increases in both reservations and revenue over the past year by providing a wide variety of electronic reservation representation.

Customers using iLINK, InnLink’s branded booking engine, experienced over 40% increase in revenue and an 8% increase in ADR over 2006.  The user definable color schemes, package handling solutions, report upgrades, and channel distribution enhancements continued to add value and revenue.

InnLink’s vLINK call center operation increased customer revenues by 30% following the booking engine.  The InnLink Contact Center continues to have one of the highest voice conversion rates in the hospitality industry and increased the conversion rate even further in 4Q, 2007 through the implementation of Signature Worldwide’s training program.  While the internet has dramatically changed the hotel booking and research landscape, the ability to contact a live agent is a strategic differentiator for InnLink customers.

InnLink’s eLINK electronic reservation services includes distribution to both GDS and Internet travel portals and netted customers increased revenue of over 8%. In 2007 InnLink invested in enhanced Revenue Consulting capabilities netting an increase in Average Daily Rate (ADR) generated through InnLink’s electronic reservation distribution channels of 7.4%, a healthy increase over 2006 figures. 

In 2007, InnLink increased its customer base with the addition of three hotel chains and nearly 218 independent properties. Equally important, the company has extended long-term contracts with two existing chain accounts and multiple independent clients.

“InnLink has established a guarantee behind our outstanding customer service and revamped many of our processes this year to ensure we continue to provide excellent customer service as we grow,” states Per-Anders Wendin, InnLink’s CEO. “Increased reservations and revenue are the keys to measure success for our customers, and InnLink works diligently to deliver increased reservations and revenue while providing an exceptional customer experience that sets us apart from our competition.”     
About InnLink, LLC: 

Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: GDS, Internet and Channel Distribution; iLINK: a private label Booking Engine, ONtarget Revenue Consulting: Revenue Management services and RESmatrix: Customer Tools for Data, Rate and Inventory Management. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, condominiums and extended-stay properties. 

To learn more about InnLink’s products and services visit  or contact Pam Walrond, Director of Marketing at 615-264-8087 or


Pam Walrond
Director of Marketing 
InnLink, LLC
PH: 615-264-8087


Also See VISTA® Chooses InnLink, LLC for complete reservation services strengthening VISTA® Operations Support / November 2007
Settle Inn & Suites Switches to InnLink Central Reservation Services / October 2007
InnLink Presents New Services at HITEC 2007; Introducing Expedia QuickConnect™, Sabre Hotel UpSell™ and Travel Agent Commission Settlement Interfaces / June 2007
InnLink and InnQuest Introduce Enhanced Interface / May 2007
InnLink Announces New Ownership/ March 2007
InnLink Clients Experience Record-Setting Increases in 2006 / January 2007
AmericInn International, LLC Awards Contract to InnLink for Central Reservation Services / November 2006
Key West Inns Renews Partnership with InnLink Central Reservation Services / October 2006
From Bali to Bar Harbor Independent Properties are Turning to InnLink / September 2006
InnLink set to showcase new features at HITEC 2006 / June 2006
InnLink CRS and REMco Software Forge Alliance / June 2006
InnLink Names Hertz Vendor of Choice For Car Rental Services / December 2005
Select Inns’ Reservations Increase through InnLink / August 2005
InnLink and The Rubicon Group Create Strategic Alliance for Revenue Management and Enhanced Inventory and Distribution Controls / June 2005
Value Place Goes Live with InnLink’s Reservation Services / January 2005
InnLink chosen by Savannah Suites for Reservation Services / January 2005
InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 



To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.