News for the Hospitality Executive
The hospitality industry has been labeled at times as an anachronism – slow to adopt new technology, slow to react to driving global trends, and not a prime example of innovation or groundbreaking thought leadership.
Global hospitality design, procurement and development firm Gettys isn’t willing to settle for that.
Now celebrating it’s 20th anniversary, Gettys was founded on the principle that incredible design could not only be a visual hallmark for hoteliers looking to differentiate their properties, but that it could be a driver for revenue, guest satisfaction, brand identity, and long term investment return.
That spirit of innovation is what leads Gettys to tap into industry trends to adapt and drive their own business, and to contribute creative problem solving, design, and development solutions for their clients. In today’s crowded hotel market, owners, developers, brands and operators alike are all seeking ways to bring new guests, keep them at their properties, and elevate their brand above what can be a confusing and cluttered marketplace – all while ensuring that RevPAR and ADR are going up while the risk of being a hotelier is lessened.
One key area of focus for Gettys is sustainable
design. With aggressive goals to accredit each member of their design studio
according to LEED standards by the end of 2008, and a commitment to LEED
certify each independent development project they undertake, Gettys is
putting its money where its mouth is to demonstrate the importance of hoteliers
considering their environmental footprint.
Hotel Wacker, Chicago, IL
Gettys Development Project, Planned for LEED® Silver Certification
“Green design isn’t the out-of-reach aspiration it once was,” says Daniel Welborn, AIA, LEED© AP and Principal of Gettys Irvine. “Our clients and their future guests are educated on environmental issues, and we can help develop Green hotels that balance outstanding design, operational efficiency, and investment return.” Welborn will speak as part of an expert panel at the 2008 Americas Lodging Investment Summit (ALIS) on January 29th about converting hotels to Green properties.
Gettys principals also believe in the potential of explosive global markets like Asia and the Middle East, and are capitalizing on the world-flattening trends that are shaping the hospitality industry like never before. And the continued quest for an ever-more personalized and luxurious experience means that the professionals at Gettys can contribute more than just design expertise.
“Today’s global hotel market is an incredibly
noisy place,” says Michael Maurer, AIA and Principal in Gettys’ Chicago
office. “Because Gettys does work across the globe in some of today’s most
burgeoning markets, we can help our clients identify trends and opportunities
that transcend geography and are relevant to guests anywhere in the world.”
The future of hotel conference centers -
As envisioned by the groundbreaking Hotel of Tomorrow™ Project
Gettys’ designers are especially sensitive to the need for hoteliers to provide a personal experience that brings guests all the unexpected nuances of a luxury stay. But creating a memorable experience is more than just wowing guests with something grand, says Maurer.
“It’s about capturing something more subtle, like a reflection of the guests’ home environment or bringing the outside into a breathtaking location through selective and refined design details or architecture.”
The pace of development in the industry has also led Gettys to adapt to today’s incredibly compressed development timelines by offering end-to-end services that can take a project from start to finish.
“There is incredible added value we can bring at all stages of a project, and our clients appreciate that they can work with a central, trusted consultant like Gettys to bring their project from idea to implementation,” says Roger Hill, Gettys’ CEO.
Gettys provides a wide range of solutions that include development advisory services, interior design and architecture, and an in-house team of dedicated FF&E procurement experts that can integrate with design work and streamline project implementation.
Hill says, “We’re ready to help our clients demonstrate that creativity, innovation, and forward-thinking spirit that can truly define our exciting and opportunity-rich hospitality industry”.
Established in nearly twenty years ago, Gettys is an award-winning hospitality design, procurement and development firm based in Chicago with offices in Miami, Irvine, Calif., and Hong Kong. Work across North America, Asia, the Middle East and the Caribbean has earned Gettys a reputation as one of the finest hospitality design and development firms in the world. For more information about Gettys and a sampling of their extensive portfolio, visit www.gettys.com.
|Also See:||International Hospitality Industry Provides Ample Opportunity for Global Design and Development Firm Gettys / January 2008|
|Leadership and Sustainability: Gettys Blazes a Trail In Green Hospitality Design / September 2007|
|Gettys Awarded Luxury Resort Project in Costa Rica; Completes Hurricane Recovery Renovation / September 2007|
|Gettys: Renowned Design Firm Goes Global / September 2007|
|Hospitality Design Firm Gettys Demonstrates Success in Fulfillment; Innovative Integrated Solutions™ Model Streamlines Projects / January 2007|
|National Interior Design Firm Gettys Responds To Industry Momentum; Design Portfolio Continues to Expand With Landmark Project Awards / January 2007|
|Gettys Opens New Office in Irvine, California; Leading Hospitality Design Firm Celebrates Second New Office in Two Years / January 2007|
|The Gettys Group Turns Adversity to Opportunity for Sanibel Harbour Resort & Spa; Award-Winning Interior Design and Procurement Firm Helps Hotels and Resorts Get Back to Business after Hurricanes / September 2004|
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