News for the Hospitality Executive
Oklahoma City Developer Garland Bell Signs Deal to Build
50 MainStay Suites and Suburban Extended Stay Branded Hotels
|LOS ANGELES, Jan. 28, 2008 - Choice Hotels International
(NYSE: CHH) and Bell Hospitality Group, LLC of Oklahoma City, Oklahoma
today announced the execution of a development agreement under which Bell
will build a minimum of 50 MainStay Suites and Suburban Extended Stay brand
hotels, all of which are scheduled to be under development by October 31,
2009. The announcement was made in Los Angeles at the annual Americas Lodging
The companies also announced that they have simultaneously executed the first nine franchise agreements under this contract for MainStay Suites hotels in Tulsa, Oklahoma (two); Kansas City, Missouri; Oklahoma City, Oklahoma; and Colorado Springs, Colorado and Suburban Extended Stay Hotels in four Louisiana markets - New Orleans, Baton Rouge, Lafayette and Lake Charles. All fifty hotels will be developed in the market areas of Oklahoma City, Oklahoma; Tulsa, Oklahoma; Kansas City, Missouri; Denver, Colorado; Colorado Springs, Colorado; Albuquerque, New Mexico; New Orleans, Louisiana; Baton Rouge, Louisiana; Alexandria, Louisiana; Lafayette, Louisiana; Lake Charles, Louisiana; Austin, Texas; and Houston, Texas
"The fundamental strength of the extended stay market, coupled with two well-segmented brands from Choice, is a powerful combination that has us poised for success in this dynamic segment," said Garland Bell, Chairman, Bell Hospitality, LLC. "We are also very confident that the MainStay Suites and Suburban brands will be natural fits within a number of our planned commercial mixed-use developments. We've enjoyed working with the Choice organization and we appreciate the great support we've received from the extended stay team."
"The commitment we are seeing from leading developers like Garland Bell underscores the strong appeal of our extended stay brands and highlights the market opportunity we have to dramatically increase their distribution," said Kevin Lewis, president, extended stay brands, Choice Hotels International. "We look forward to working with Bell Hospitality as we significantly increase our distribution in major markets from New Orleans to Houston to Denver - and a number of cities in between."
MainStay Suites, the mid-market extended stay hotel brand from Choice, offers guests residential style amenities and affordable rates with both large rooms and studios. Travelers will find enough room for an extended stay, with separate areas for dressing, relaxing, sleeping and eating along with a full, well-equipped kitchen, and large work area. Suburban Extended Stay Hotel is the economy extended stay brand of Choice Hotels, providing guests a great value over a longer stay. Suburban brand hotels offer guests the essentials of home at affordable rates for weekly or extended stays.
About Choice Hotels
Choice Hotels International franchises more than 5,500 hotels, representing more than 450,000 rooms, in the United States and 37 countries and territories. As of September 30, 2007, 872 hotels are under development in the United States, representing 68,853 rooms, and an additional 82 hotels, representing 7,970 rooms, are under development in more than 20 countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide.
Additional corporate information may be found on the Choice Hotels Web site, which may be accessed at http://www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Choice Privileges are
proprietary trademarks and service marks of Choice Hotels International.
Choice Hotels International
|Also See:||Winport Developments Teams Up with Choice Hotels To Target Largely Untapped Canadian Market for Mid-Scale and Economy Extended Stay Properties / November 2007|
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