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Great Hotels Organisation Partners with VFM Interactive to Provide
Rich Media Production and Distribution Services for their
Member Hotels Worldwide 
GHO adopts VFM’s Vscape media management and distribution solution to
distribute hotel photos and rich media to thousands of electronic channels


Toronto, Canada and London, England – February 21, 2008 - VFM Interactive, the leading producer and distributor of hotel rich visual content, has been selected by Great Hotels Organisation (GHO) to produce and distribute photos, virtual tours, videos, and other forms of rich media for their global member hotels across tens of thousands of online channels.  

As part of the new partnership, GHO and VFM will provide all GHO member hotels with VFM’s Vscape® digital still image management and distribution solution. The Vscape platform will enable GHO hotels to distribute and manage their photos and other rich media on all GDSs, (Amadeus, Sabre, Galileo, Worldspan), Pegasus and thousands of websites from a single point of entry, thereby ensuring the best possible and consistent visual representation of their properties on all electronic channels. 

VFM and GHO are also launching a unique new initiative designed to assist GHO member hotels to formulate and implement an online rich media marketing strategy to enhance their internet presence and drive higher online bookings and revenues. As part of the GHO Rich Media Initiative, VFM will work closely with each GHO member hotel to assess their current media, analyze their competitive environment, and understand their online marketing goals and initiatives.  Based on this assessment, VFM will then assist each hotel in selecting the media productions that best showcase their property and best convey their unique experience and value proposition to online travel consumers.

“GHO has selected VFM for their unparalleled distribution network and their experience in working with hotels to increase online bookings and revenues” says Yunna Takeuchi, Director of e-Distribution, GHO.  “We are particularly pleased to present our membership with the GHO Rich Media Initiative, in which VFM will work with our members to understand their strengths, competitive positioning, and unique branding and then create rich media solutions which best convey each hotel’s unique personality online. And through broad online distribution of their media, our members will greatly improve their online profile while delivering higher bookings and revenues.”

“We are delighted to have been selected by GHO to assist their members with their rich media production and distribution needs,” said Paolo Boni, President and CEO of VFM Interactive. “GHO represents some of the world’s finest luxury hotels and resorts. We look forward to helping them convey their beauty and the unique luxury experience they offer through powerful rich visual media that will inspire consumers across the Internet,” added Boni.

About Great Hotels Organisation 

Great Hotels Organisation is a global hotel sales and marketing company that provides a range of products, services and innovative technology solutions for independent hotels and travel trade buyers through three distinct but complementary areas of hospitality marketing: branded marketing with our two brands, Great Hotels of the World and Special Hotels of the World, e-distribution with GW as our dedicated GDS chain code as well as proprietary software for web booking generation, and finally travel trade sales to drive incremental business from all segments of transient and group travel: corporate, leisure and MICE. www.ghorg.com

About VFM Interactive

VFM Interactive is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. VFM helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation. VFM’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre, Galileo and Worldspan. VFM’s Vscape media distribution platform is utilized by more than 35,000 hotels from dozens of major hotel chains and resorts from brands and management companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham. For more information, visit www.vfmii.com.


Paolo Boni
President & CEO
VFM Interactive Inc.
t. 416.263.5663
e. paolo.boni@vfmii.com
Website: www.vfmii.com

Also See: Kimpton Hotels & Restaurants to Enhance Online Presence; Selects VFM Interactive as Rich Media Production & Distribution Provider; VFM to produce and distribute new rich media for all Kimpton properties / December 2007
VFM Interactive and Omni Hotels Complete Study on the Impact of Rich Visual Media On Hotel Bookings / October 2007
VFM Interactive's Vscape® Selected by La Quinta to Distribute Hotel Company's Photograph Images / January 2006
Galileo International to Add Still and Rich Media Image Content from VFM Interactive / November 2005
The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005
Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005
VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005
VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005
Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005
Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005
Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005
Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005
VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005
After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005
VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004
Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004
Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003
Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004

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