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.Banyan Tree Hotels and Resorts Relies on Trust Technology for their
Own Private Label Chain Code

Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS

Frankfurt, Germany, February 26, 2008 – Trust International, a global provider of technology and distribution solutions for the hospitality industry, today announced the successful implementation of Asia-based hotel chain, Banyan Tree Hotels and Resorts, who manages and has ownership interests in 23 resorts and hotels.  

As part of the service offering of The Private Label Company (The PLC), the Trust|Voyager CRS distribution technology supports the promotion of Banyan Tree’s individual brand by connecting their hotel portfolio to all four GDS and numerous websites in real time. In addition, Call Center Services are provided on behalf of Banyan Tree Hotels and Resorts.

“We are glad that with The PLC and Trust|Voyager CRS we have found the ideal distribution scenario to complement our sales and marketing objectives through increased brand share and bookings. It was important for us to select a distribution platform that is providing a reliable and advanced distribution technology as it is key to achieve this target. With The PLC and the Trust|Voyager CRS we have found the right partner to enable us to provide a combined sales, marketing and reservation services through the GDS and all other distribution channels.” said Mr Michael Lee, VP Marketing, Banyan Tree Hotels and Resorts.

“We are delighted to welcome Banyan Tree Hotels and Resorts as a new user of the Trust|Voyager distribution technology. After a close cooperation and smooth implementation of CRS, GDS and call center services we are happy to join The PLC in their support of Banyan Tree’s brand strategy,“ commented Richard Wiegmann, Chief Operating Officer of Trust International.

About Trust International 

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust´s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust´s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.


About The Private Label Company (The PLC)

The Private Label Company, LLC empowers the finest hotels around the world to maximize their brand recognition and realize their full sales potential.  As a joint venture between The Leading Hotels of the World, Ltd. and Trust International, The PLC has extensive experience and resources to take its clients to the forefront of an increasingly competitive marketplace.  

Launched in January 2007, the organization is uniquely positioned to deliver a comprehensive, yet cost-effective, suite of business solutions, including international sales and marketing, reservation and distribution technology, global voice reservations, customer relationship management (CRM) and management consultation.  The PLC provides these services on an a la carte basis, or bundled together, according to the individual client’s needs.

Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world.  The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.

About Banyan Tree Hotels and Resorts

As one of the world’s leading international operators of boutique resorts, residences and spas, Banyan Tree encapsulates the essence of Asian hospitality - secluded havens blending romance and discovery: a‘Sanctuary for the Senses’. Each Banyan Tree property prides itself on embracing its location, capturing a sense of place. Angsana Resorts & Spa is the perfect complement to Banyan Tree. Each of these unique properties and spas offers individual style, while being united by superb design and sumptuous interiors. Located in vibrant cultural centres or areas of outstanding natural beauty, Angsana Resorts & Spa exude the spirit of their surroundings. The Group’s long-term commitment to environmental awareness and its work with social enterprises is showcased at Banyan Tree Gallery retail stores, where crafts, gifts and beauty products appeal to today’s travellers with a conscience.

To date, the Banyan Tree Group manages and/or has ownership interests in over 20 resorts and hotels, over 60 spas, over 60 retail galleries, and two golf courses. 


Christiane Seelgen
Trust International by Travelport
Tel.+49 (0)69 66 40 89 15 03 -

Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –

Also See: Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008
NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008
Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008
Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007
Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

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