News for the Hospitality Executive
Microtel Inns & Suites and Hawthorn Suites Bring New
National Sales Team
In-House Headed by Rachel Tyler, Vice President of National Sales
ATLANTA (Feb. 19, 2008) – Atlanta-based US Franchise Systems, Inc. (USFS) has announced a new and expanded national sales team led by industry veteran Rachel Tyler, CTTE and Vice President of National Sales, and dedicated to its Microtel Inns & Suites and Hawthorn Suites hotel brands. In addition, the department has been brought in-house to deliver increased support to the hotels. Microtel Inns & Suites is the all-newly constructed chain of economy/limited service hotels, and Hawthorn Suites is the mid-tier all-suites, extended stay hotel brand.
“This new team structure and dedicated sales force underscores our commitment to ensure that the Microtel and Hawthorn Suites business and group markets are fully developed,” said Roy E. Flora, Chief Operating Officer of USFS. “Under Rachel Tyler’s leadership, the team will achieve much success in helping franchisees build RevPAR and their bottom line.”
The department, divided into two groups – Group & Tour Sales and Business Travel Sales – provides franchisees with corporate and group accounts assistance, both nationwide and globally. Key areas of focus include transient and extended stay national accounts, government, travel agency, transportation and group/tour accounts.
For business travel sales, for example, each Microtel and Hawthorn Suites hotel has been assigned a national account team member to help facilitate the RFP process and ensure that properties not miss out on the once annual RFP season with valuable revenue opportunities.
Several new programs on tap include “Surprise and Delight” dinners to develop clients in key markets; a new Corporate National Rate; cross-selling among the brands for increased results, and expanding both brands’ presence in the lucrative government business travel segment. For Hawthorn Suites, the emphasis is on building awareness of the brand’s new design and bedding initiatives and how the brand can better serve long-term travelers with its all-suites hotels. For Microtel Inns & Suites, efforts are aimed directly at corporate travelers on a tighter budget.
The team attends numerous travel-related trade shows across the country including the Society of Government Travel, Association of Corporate Travel, National Travel Forum, Employee Relocation Forum, National Business Travel Association and Society for Accessible Travel, Hospitality and the Mature.
The National Sales Team includes:
Group & Tour Sales
Tim Watters – Director of Group & Tour Travel SalesBusiness Travel Sales
Jennifer Effendi – Director of National AccountsAbout Microtel Inns & Suites
For an unprecedented sixth consecutive year, Microtel was ranked highest in guest satisfaction among economy/limited service hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM. Microtel is the only economy hotel chain to provide guests with free local and long distance phone calls within the continental U.S., plus free wireless high speed Internet access in all guestrooms nationwide. All hotels offer complimentary continental breakfast, and members of the MicroPass™ frequent guest program earn a free night’s stay after nine night stays at any location. Now, guests can enjoy the comforts of the brand’s stylish new bedding known as Dream Well™ at all hotels. There are currently 323 Microtel Inn & Suites hotels open or under construction worldwide. For hotel reservations, visit http://www.microtelinn.com or http://espanol.microtelinn.com or contact 1-800-771-7171 or TDD 1-800-824-2082 or 1-888-304-6835 (Spanish speaking).
About Hawthorn Suites
All properties are independently owned and operated.
|Also See:||Microtel Solicits Customers and Owners Before Rolling Out New System Wide Contemporary Bedding Initiative / March 2007|
|Microtel Inns & Suites Reports 15 Openings and 10 Ground Breaks During the First Half of 2007 / July 2007|