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Former Daniele Hotel in Clayton, Missouri Receiving $13 Million
Renovation and New Flag - Hotel Indigo

ST. LOUIS -- February 8, 2008 - Owner CPC Hospitality has chosen to re-flag the Daniele Hotel at 216 N. Meramec Ave. in downtown Clayton, Mo. as a boutique, select service Hotel Indigo. CPC, the hotel development/management division of longtime St. Louis developer Conrad Properties Corp., purchased the hotel last fall. 

Hotel Indigo is franchised by the InterContinental Hotel Group based in Atlanta, Ga.  The brand is quickly expanding throughout North America, with 12 locations open and more than 60 under development or in its development pipeline.  Formed in 2004, Hotel Indigo is considered the industry's first branded boutique hotel, combining the conveniences and consistencies of a brand hotel with the design cachet and service personality of a boutique at an affordable price. 

CPC has selected St. Louis-based Rosemann & Associates, P.C. to provide architecture and interior design services for the $13 million renovation which will dramatically alter the building’s façade by adding a fifth story to the four-story structure and a new entrance. Room count will increase from 84 to approximately 120.  The transformation will also include completely gutting the interior, updating all common and amenity areas and adding a lounge called the Golden Bean and Phi Bar.  G S & S, Inc. will be the general contractor, with Conrad serving as developer.

“Hotel Indigo has developed a wonderful program that allows interior designers and architects to remain creative while keeping hallmark items in each hotel,” said Mickey Warriner, IIDA, lead interior designer for Rosemann. “A major design goal is to create a new identity for the building while staying true to the existing structure.” 

“We are programming Hotel Indigo for both business travelers and the in-town recreational user in search of a relaxing escape in the heart of vibrant downtown Clayton,” added Kurt Furlong, CPC senior vice president of sales and marketing.  Furlong said the hotel is projected to open in the first quarter 2009 and will employ an estimated 50 people.

About CPC Hospitality: CPC Hospitality offers market-leading hotel management for third parties and its own account as well as asset development through distinctive property design, innovative marketing strategies and keen operational oversight providing an exceptional customer experience and increased asset value. It was formed in 2007 as the hospitality division of Conrad Properties Corp. and is headed by hotel industry veterans Robert Willard and Kurt Furlong.   The development portfolio of Conrad Properties, founded in 1971, includes multiple high- and mid-rise condominium and apartment buildings, a residence hotel and office buildings valued at more than $560 million. For more information, visit


Kurt Furlong
senior vice president
CPC Hospitality

Also See: Dora Brothers Hospitality Opens the $8 million Hotel Indigo in Downtown Columbus, Indiana; the 13th Hotel Indigo to Open / February 2008
Hotel Indigo in Newton, Massachusetts Opens Following a Year-long Renovation and Conversion / January 2008


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