Hotel Online
News for the Hospitality Executive


- Hospitality Innovators Converge -

Creating The Total Resource: Asset Management, Design, Development,
Food & Beverage and Technology For Hospitality Industry Owners.

eXceed Hospitality Asset Advisors, LLC

Washington D.C. – November 8, 2007:  eXceed Hospitality Asset Advisors has created a “One-Stop” solution for Hospitality Industry Owners with an unparalleled array of services that spans the initial concepting, design and development of new projects to the ongoing analysis, operation, and asset management of existing operations.

Hospitality Industry Innovators, Troy Bennett, CHA, Carl A. Bruggemeier, and Adam Christopher are the founders of eXceed— a convergence of Hotel & Resort Development and Asset Management; Design, Development and Operations; Food & Beverage/Restaurants; and a new brand of Web-based Hospitality Management Technology. 

eXceed’s current portfolio includes several Ritz Carlton and Four Seasons Hotels from Maui to the Caribbean along with branded and independent upscale / luxury hotels and resorts in several countries with an asset value of over $2.5 billion.  In addition, eXceed is involved in the development of hotels and resorts from ground up construction to extensive renovations ranging from $10 million to $425 million. 

Troy Bennett, CHA has been involved in the development and operations of over $4.5 billion dollars worth of Hotels & Resorts worldwide.  He has asset managed properties for the Industry’s largest hotel owner, Host Hotels and Resorts; and the largest owner/developer of luxury branded hotels, The Gencom Group. Having worked with all of the Industry’s major brands, such as Marriott, all Starwood Hotel brands, Ritz-Carlton, Four Seasons, Hyatt and luxury independent and boutique properties, Mr. Bennett has become an expert in finding Hidden Value, conducting financial analysis for all types of industry operations, and developing residential ownership opportunities. “In today’s volatile capital market, it is critical to consider a residential component with the right brand to get a project off the ground,” says Mr. Bennett. “Hotels and resorts have a tremendous opportunity to not only finance a deal but to significantly improve returns to the ownership entity.  The benefit to cost ratio is substantial.”

Carl A. Bruggemeier has over $250 Million worth of restaurant/retail development experience.  As well, Mr. Bruggemeier has operated some of the world’s most high-profile restaurants and has served as the CEO of a publicly traded restaurant company. His ability to provide an “Independent Restaurateur’s” approach to Hotel & Resort Food & Beverage/Restaurant facilities combined with a rare sense of operations, economics, and visual balance, has made him one of the most sought after restaurateurs in the Industry.  He delivers a hands-on approach, works intimately with all stakeholders, and has key relationships with the top hotel & restaurant designers, kitchen facilities designers, and celebrity chefs in the industry.  Mr. Bruggemeier points out that “in the past, food and beverage facilities were viewed as an amenity.  Today, with our changing lifestyles, this is no longer true. Demographically, socially, and economically, a hotel or resort must offer a distinctive array of food and beverage choices to meet their guest’s expectations.  If not, asset value is lost in several ways.” 

The use of Advanced Systems & Controls, such as web-based applications and a range of industry proven training and management tools, is another key aspect of eXceed’s unique position and how they are raising industry standards. “eXceed is driven by the new opportunities to acquire, monitor, and respond to the financial, guest, staff, and operational data that we now have available to us, in real time,” says Adam Christopher.  Directly communicating, training, and working with an Asset’s Guidance Team, and providing property leadership with the tools necessary to increase their skills and efficiency is a direction that asset management companies seldom take. For eXceed, this is at the core of our philosophy. 

These contributing factors are central to eXceed’s competitive edge and differentiate eXceed from its competitors in the market place. “With our Industry wide relationships, extensive background in luxury, upscale market segments, and independent restaurants; ability to find hidden value and offer highly specialized services in such areas as Residential Development, Financial Analysis, Due Diligence / Feasibility Analysis for acquisitions, the Re-concepting and Master Planning of existing hotels; and a personal, hands on approach,” says Mr. Bennett, “there is little need for owners to go anywhere else.”

For more information about eXceed Hospitality Asset Advisors, visit, or contact Troy Bennett or Carl A. Bruggemeier at 877-70-Asset (877-702-7738).


Troy S. Bennett, CHA
eXceed Hospitality Asset Advisors
13211 Windsong Lane
Clarksburg, MD 20871


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.