Hotel Online  Special Report



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SoftBrands Selects AnyRate to Provide
Competitive Intelligence Solution
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AnyRate Software to Provide Karyon Members Competitive Rate Tools
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Minneapolis, Minn � Oct. 18, 2007 --SoftBrands, Inc. (AMEX: SBN) a global supplier of enterprise application software, today announced its Karyon reservations and distribution service will use AnyRate Software competitive rate intelligence solution to provide independent hoteliers, groups and management companies with a competitive rate tool. 

�We are very excited to be selected by SoftBrands as their solution partner,� said John Romeo, president and chief executive officer of AnyRate Software.  �Pairing the AnyRate competitive intelligence software with the Karyon solution will provide a powerful combination for customers.�

Karyon customers will benefit by automatically receiving access to the Karyon Competitive Intelligence module as part of their Karyon subscription.  �We understand the advantage our members gain by including competitive intelligence reporting to all of our customers as a standard part of our overall offering.  This further expands the scope and value of the Karyon DSP solution,� said Gregg Hopkins, vice president and general manager of Karyon.

Karyon customers will receive a series of weekly reports that will provide the most current information available on the pricing of their property versus key competitors for future arrival dates and help identify potential opportunities to increase revenue for their property.  The Karyon Competitive Intelligence reports will provide multiple report views and various analytical reports in easy-to-use Excel report packages, delivered to all Karyon users via email or internet access. 

About AnyRate
Any Rate Software, Inc. is a joint venture of leading hotel revenue management consultants and website technology experts resulting in the hotel industry�s most flexible, accurate, yet affordable competitive rate shopping tools. Any Rate competitive rate shopping reports are regarded by hoteliers as user friendly and very feature rich. Any Rate reports offer access to more websites (over 120) than any other provider and include industry-unique features such as providing the rate descriptions of all rates, ability to totally customize search programs, and extensive Quality Assurance processes.

For more information about AnyRate, visit www.any-rate.com, email [email protected], or call 901-309-3100.

About Karyon
Karyon, a service of SoftBrands delivers a unique solution for reservation management, representation services, Internet services, and electronic distribution for any size or scale of property. As a service organization, Karyon�s Strategic Distribution Advisors provide �high-touch� assistance to their member properties to develop consistent, unique, individual rate and distribution strategies and deploy the necessary tactics to achieve success.  Karyon services and the underlying technologies facilitate the management of a property�s entire rate, availability, and booking information through one system � regardless of the hotel�s property management system � while maintaining complete control of individual distribution channels To learn more about Karyon or to speak with an adviser please contact Karyon at +1.800.882.3203 or visit the Karyon Web site at www.karyonres.com.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has nearly 900 employees, is headquartered in Minneapolis, Minnesota, with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at www.softbrands.com.

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Contact:

Christina Lanier
813 949 4153
Public Relations
[email protected]

Gregg Hopkins
 Vice President & General Manager, Karyon
407.352.8787
[email protected]
 

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Also See: Softbrands Broadens Mosaik Product Line to Include CRM Solutions Tailored to Hotels / September 2007
Mainsail Management Group Selects SoftBrands Epitome Property Management System / September 2007
Best Western Listel Whistler Hotel Selects SoftBrands' Medallion Property Management System; Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory / August 2007
SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007
Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007
SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007
Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007
Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007
Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007
Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007
McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007
Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006
High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006
SoftBrands and GuestWare Introduce Two-way Interface / November 2006
SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006
SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006
With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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