| ATLANTA, GA, October 8, 2007 � The
Rainmaker Group, the world leader in automated revenue
management software and services to the multi-family housing and other
industries for total
property profitability, hosted a thought leadership panel of
top revenue management executives from Harrah�s Entertainment, MGM MIRAGE
and Archstone-Smith at the recent Revenue Management and Pricing Optimization
Conference held at Georgia Tech in Atlanta. Attendees at the standing-room-only
event participated in a discussion of how companies in the volatile Las
Vegas gaming hotel market employ advanced analytics to optimize revenue.
Rainmaker is speaking at a second leadership panel at the EyeforTravel
Revenue Management (RM) Conference October 9 � 10 in Las Vegas.
.
| Bruce Barfield, president of The
Rainmaker Group, said, �Harrah�s and MGM MIRAGE are the top casino hotel
companies in Las Vegas. Listening to executives from both chains freely
discuss the use of analytics and demand metrics and how they balance technology
with human judgment to optimize revenue growth and retain customer loyalty,
was an education for all of us.� Harrah�s and MGM MIRAGE both
use Rainmaker�s revolution
SM Product Suite of Revenue Management
modules to optimize guest profitability for the entire casino hotel enterprise.
Harrah�s Director, Revenue Management � Western Division, Colleen Birch,
noted that Harrah�s centrally coordinates room pricing for eight Las Vegas
casino hotels to ensure maximum revenue from cross-selling and applies
an integrated rate strategy throughout its portfolio. MGM MIRAGE�s
VP of Revenue Management, Tim Coleman added that his company monitors demand
continuously and frequently changes rates for all the room-types at all
its hotels three or more times daily. Panelists noted that RM is
becoming increasingly technology driven. Annie Laurie McCulloh, AVP
of Pricing and Revenue Management for Archstone-Smith, one of the country�s
largest multi-family housing operators with over 85,000 units, also participated
on the RM panel to compare revenue management and pricing practices in
the apartment industry to those in hospitality. |
.
Bruce Barfield, president
of The Rainmaker Group
.
|
.
Rainmaker�s Executive Vice President, Tom Walker, will participate
in a blue-ribbon leadership panel at the coming EyeforTravel Revenue Management
and Travel Conference. His panel will focus on how hotel and travel
operators can balance the large amount of data needed to analyze demand
and optimize pricing with factors that promote guest loyalty and repeat
business. Walker received his MBA from UCLA, is a guest lecturer
at Cornell University and other institutions and has extensive experience
in the travel industry.
About Rainmaker Group
 The
Rainmaker Group is a software and services company that provides, implements
and supports the revolution
LRO SM profit optimization solution that enables multi-family
housing operators to maximize revenue from apartment leases. revolution
LRO lease rate improvement results have been reviewed and validated by
independent accounting firms. For over five years revolution
LRO has delivered optimized leasing rates to the largest operators in the
industry including Archstone-Smith, Equity Residential, Post Properties,
Simpson Housing, Mid-America Apartment Communities and a number of other
leading multifamily housing companies.
Incorporated in 1998, The Rainmaker Group also provides the revolution
product suite to the hotel and casino hotel industries. Rainmaker�s revenue
management solutions increase client profitability by securing the most
profitable customers and developing effective business processes that enable
clients to identify and maintain availability for their most profitable
revenue sources. The company helps casino hotels increase profitability
through the accurate, instantaneous ability to determine the minimum acceptable
value of each guest. Hospitality clients include MGM MIRAGE, Boyd
Gaming, Harrah�s Entertainment, Isle of Capri Casinos, Omni Hotels, IP
Casino Resort Biloxi, Trump Entertainment Resorts and other leading hotel
companies. |