Hotel Online  Special Report

Rainmaker Group Leads Revenue Management Panel at GA Tech Conference

Rainmaker hosts Harrah’s, MGM MIRAGE, Archstone-Smith execs
for Revenue Management thought leadership event

ATLANTA, GA, October 8, 2007 – The Rainmaker Group, the world leader in automated revenue management software and services to the multi-family housing and other industries for total property profitability,  hosted a thought leadership panel of top revenue management executives from Harrah’s Entertainment, MGM MIRAGE and Archstone-Smith at the recent Revenue Management and Pricing Optimization Conference held at Georgia Tech in Atlanta.  Attendees at the standing-room-only event participated in a discussion of how companies in the volatile Las Vegas gaming hotel market employ advanced analytics to optimize revenue. 

Rainmaker is speaking at a second leadership panel at the EyeforTravel Revenue Management (RM) Conference October 9 – 10 in Las Vegas.

Bruce Barfield, president of The Rainmaker Group, said, “Harrah’s and MGM MIRAGE are the top casino hotel companies in Las Vegas. Listening to executives from both chains freely discuss the use of analytics and demand metrics and how they balance technology with human judgment to optimize revenue growth and retain customer loyalty, was an education for all of us.”   Harrah’s and MGM MIRAGE both use Rainmaker’s revolution SM Product Suite of Revenue Management modules to optimize guest profitability for the entire casino hotel enterprise.

Harrah’s Director, Revenue Management – Western Division, Colleen Birch, noted that Harrah’s centrally coordinates room pricing for eight Las Vegas casino hotels to ensure maximum revenue from cross-selling and applies an integrated rate strategy throughout its portfolio.  MGM MIRAGE’s VP of Revenue Management, Tim Coleman added that his company monitors demand continuously and frequently changes rates for all the room-types at all its hotels three or more times daily.  Panelists noted that RM is becoming increasingly technology driven.  Annie Laurie McCulloh, AVP of Pricing and Revenue Management for Archstone-Smith, one of the country’s largest multi-family housing operators with over 85,000 units, also participated on the RM panel to compare revenue management and pricing practices in the apartment industry to those in hospitality. 


Bruce Barfield, president
of The Rainmaker Group

Rainmaker’s Executive Vice President, Tom Walker, will participate in a blue-ribbon leadership panel at the coming EyeforTravel Revenue Management and Travel Conference.  His panel will focus on how hotel and travel operators can balance the large amount of data needed to analyze demand and optimize pricing with factors that promote guest loyalty and repeat business.  Walker received his MBA from UCLA, is a guest lecturer at Cornell University and other institutions and has extensive experience in the travel industry. 

About Rainmaker Group

The Rainmaker Group is a software and services company that provides, implements and supports the revolution LRO SM profit optimization solution that enables multi-family housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For over five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies. 

Incorporated in 1998, The Rainmaker Group also provides the revolution product suite to the hotel and casino hotel industries. Rainmaker’s revenue management solutions increase client profitability by securing the most profitable customers and developing effective business processes that enable clients to identify and maintain availability for their most profitable revenue sources.  The company helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  Hospitality clients include MGM MIRAGE, Boyd Gaming, Harrah’s Entertainment, Isle of Capri Casinos, Omni Hotels, IP Casino Resort Biloxi, Trump Entertainment Resorts and other leading hotel companies. 


 The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777

Media Contact:
Julie Keyser-Squires
Softscribe Inc.

Also See: 'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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