Hotel Online  Special Report
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 India's Freshest Hotel Group Smells Success with SynXis
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Lemon Tree Hotels to use the RedX Distribution Management
System to Fuel Expansion Plans
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SOUTHLAKE, Texas, 31 October � SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today it has signed an agreement with Lemon Tree Hotels, India�s first and finest chain of upscale, full service, moderately priced hotels.  Lemon Tree Hotels will merchandise its properties online using SynXis�s new booking engine, Guest Connect, and will be switching its properties� GDS/IDS representation to SynXis throughout the year starting with the new property at the East Delhi Mall.  Lemon Tree Hotels will use the RedX Distribution Management System to manage rates and inventory across all channels and ensure guests are getting the best value while still maximizing Lemon Tree�s profitability.  SynXis�s growing team in Asia Pacific, which includes offices in Singapore and Hong Kong, will support Lemon Tree�s expansion plans with distribution and marketing opportunities aimed at boosting their visibility throughout India.

�We had the benefit of seeing the SynXis team in action this summer at HITEC and we were particularly impressed with their energy and enthusiasm,� said Rahul Pandit, Vice President-Operations for Lemon Tree Hotels.  �We spoke to many SynXis customers and were happy to hear how passionate they are about working with SynXis.  This was a good indicator of how SynXis truly partners with their customers to ensure a successful relationship.�

The executive team at Lemon Tree Hotels conducted an exhaustive search for a distribution provider and cited SynXis�s �best-of-breed� philosophy as a big factor in their decision to switch to SynXis.  Lemon Tree Hotels has the confidence that SynXis will work closely with other vendors to ensure interoperability across the hotels� multiple property systems.  RedX Property ConnectSM will integrate data seamlessly between RedX and other systems critical to the Lemon Tree Hotels operations and marketing efforts including property management systems (PMS) and revenue management systems (RMS).  Lemon Tree Hotels will benefit from Property Connect with increased efficiencies and reduced costs.

�While looking at new technology solutions it was clear that a �one-size-fits-all� approach would not work for us; we wanted the freedom to select the best in each class,� added Pandit. �The SynXis integration products make it easy for us to choose the solutions that best fit our needs.  The SynXis Technology Partner Program proves that they are serious about getting other vendors to work together for the benefit of the customer; this is certainly a refreshing approach.�

�Lemon Tree Hotels has a reputation of being leaders in the marketplace so we are thrilled that they selected SynXis to be their partner for such a critical piece of their growth strategy,� said Patrick Andrès, Managing Director of SynXis Asia Pacific.  �This win is a true nod to our global team and their experience and we look forward to a successful partnership.�

SynXis is a key part of Sabre Holdings� portfolio of services in the hotel space.  Together, SynXis and Sabre enable hoteliers to sell more rooms, provide better customer service and increase revenues.

About SynXis® 

SynXis, a Sabre Holdings company, provides distribution marketing services and technology for hotels around the world.  SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel�s own website. RedX®, at the solution�s core, is a web-based distribution management system that enables property managers to distribute inventory across all channels easily and efficiently. The SynXis integration products such as RedX Channel ConnectSM, which connects properties directly to the leading online travel sites, like Travelocity, help improve operational efficiencies by eliminating the need to manage separate extranets and letting properties better differentiate themselves to the online consumer.  RedX Property ConnectSM enables a best-of-breed solution for properties so each hotel can choose the systems that best meet their needs and SynXis ensures interoperability with integration expertise.  SynXis operates full-service global call centers offering private label reservation services.   SynXis is the technology source for thousands of hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail [email protected], or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world�s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

SynXis
Carol Levitt
(301) 960-4428
[email protected]

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