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Lisa Bertomeu Named Area Director of Sales and Marketing
for the Chicagoland Hilton Hotels

(Chicago, IL) --- October 17, 2007 - Lisa Bertomeu, a 14-year veteran of the hotel industry has been named Area Director of Sales and Marketing for the Chicagoland Hilton Hotels that includes Palmer House Hilton, Hilton Chicago, Hilton Chicago O’Hare Airport, the Drake and Conrad Hotels. The announcement was made by Joe Messina, Hilton Regional Vice President, Sales and Marketing.

Bertomeu's most recent position was as Hilton's Regional Director of Sales & Marketing, Southeast Region. Prior to that, Bertomeu functioned as the Director of Sales, Hiltons of Washington Sales Complex in Washington, D.C. where she continually created record breaking revenue achievements.

Bertomeu began her hotel career in 1994 with Wyndam Hotels & Resorts where she steadily climbed the management ladder starting as a sales manager, then Director of Sales and ultimately General Manager in several Wyndam properties. She then moved to Hyatt Hotels & Resorts first as Assistant Director of Sales, then Director of Sales of the Hyatt on Capitol Hill, always surpassing sales goals each year.

However, it was when she moved to the position of Director of Sales at the Hiltons of Washington sales complex in D.C. that Bertomeu distinguished herself and established a reputation for her ability to generate remarkable sales accomplishments, as well as an extremely skilled marketer.

"Lisa heading the Hilton Chicagoland sales team is a significant plus for us. Hilton has always prided itself on the caliber of its sales and marketing executives and Lisa's outstanding credentials in this area can only enhance that pride," according to Joe Messina.

"Lisa's eminent qualifications coupled with her reputation as a proven sales achiever is a decided asset to our overall sales initiatives in Chicago," Messina said. A native of Hamilton, New Jersey, Bertomeu holds a Bachelor of Science in the School of Hotel Administration from Cornell University.


John Cotter

Also See: Thor Equities Planning a $150 million Rehab of the Historic Palmer House Hilton; Preservationists Standing By to Criticize the Necessary Work to Bring Economic Viability Back to the Landmark Structure / May 2006


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