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Benchmark Hospitality Appoints Joe Di Girolamo
Director of Sales & Marketing for The Heldrich

The Woodlands (Houston), Texas, October 2007 ... Benchmark Hospitality International has announced the appointment of Joe Di Girolamo as director of sales & marketing for The Heldrich, the new luxury hotel located in downtown New Brunswick, New Jersey.  Michael J. Taylor, CHA, CMP, general manager, made the announcement.

"I am so pleased to welcome Joe to The Heldrich," said Mr. Taylor.  "He has extensive experience in the New Jersey market and comes to his new role with important customer relationships in place.  We welcome him to our property and to the leadership team."
Joe Di Girolamo brings over two and a half decades of senior-level experience in hotel sales and marketing to The Heldrich. He was most recently the executive director of retail sales & group marketing for the Sands Hotel and Casino of Atlantic City.  In this role he achieved significant success in developing new business, substantially increasing group market share for the property.
From 1997 to 2003, Mr. Di Girolamo served as vice president convention development for the Atlantic City Convention & Visitors Authority.  In this position, he oversaw national sales initiatives designed to attract convention guests to the city, which was being re-branded as a premier convention and visitor destination.
Previous to this, Mr. Di Girolamo worked in senior sales positions of increasing responsibility for the Sands Hotel and Casino.  He began his career as a convention service manager for the property.  
Joe Di Girolamo received a Bachelor of Arts degree from Richard Stockton College of Pomona, New Jersey.  He also holds the professional designations of Certified Hotel Sales Executive (CHSE) and Certified Destination Management Executive (CDME).  Mr.  Girolamo is relocating to New Brunswick.
About The Heldrich
The Heldrich is located in the cultural heart of New Jersey in New Brunswick.  The property is situated at 10 Livingston Avenue, just west of the important US Route 1 and four blocks from the New Brunswick Train Station (serving the Northeast Corridor:  Boston-New York-Philadelphia-Washington, DC) and close to Exit 9 of the NJ Turnpike.  It is 45 minutes outside New York City and has rail service to Newark Liberty International Airport (EWR).   The Heldrich features a 248-guestroom luxury hotel, Christopher's Restaurant, serving freshly prepared specialties created in an exhibition kitchen to delight even the discriminating palate, Christopher's Bar, and an elegant ballroom, ideal for social and corporate gatherings.  For more information on The Heldrich, call 732-729-4670 or visit   The Heldrich is operated by Benchmark Hospitality International. 
Benchmark Hospitality International, an independent hospitality management company based in The Woodlands (Houston), Texas, operates resorts, conference centers, hotels and condominium resorts both domestically and internationally.  For locations of Benchmark Hospitality properties and for additional information, visit Benchmark's Website at  


Ken Ellens
Ken Ellens Communications
201-758-2864 / 201-758-2865-Fax

Also See: Benchmark Hospitality Named Recipients of the 2007 Top Sales Executives Awards; Sales Executive of the Year Awarded to John Edwards, Scottsdale Resort & Conference Center / March 2007


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