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Hotel Equities Launches ‘HELP’ Leadership Training Program

Atlanta, GA (October 3, 2007) – Hotel Equities recently launched a leadership program named HELP, Hotel Equities Leadership Program, designed to train candidates for positions in management at the Atlanta-based hotel development and management company.  Unique to Hotel Equities in content and format, the program provides a way to help people advance within the company.

HELP includes very intense online, technical and face-to-face training as well as job shadowing.  Candidates must learn every department in the company including revenue management, sales, housekeeping management and maintenance. 

“In my opinion, HELP is the finest training program in the select service sector of the hotel industry,” said Fred Cerrone, President and CEO of Hotel Equities. 

HELP is structured as a self-paced program.  Most individuals will be able to complete the study and activities within nine months to a year.  The present group of candidates meets quarterly for training and every six months for a progress review with Director of Training and Human Resources Tamara Markham. 

“This comprehensive program directs each participant to touch every aspect of our business,” said Ms. Markham.

Nine HE associates, Operations Managers and Assistant General Managers, participate in HELP at this time.  In addition to working with a General Manager at his or her hotel, every participant has contact with both a Brand Team Leader and a mentor who are available for questions and consultation.  Participants experience multiple styles of leadership that they can emulate to develop their own style for success. 

Triple mentoring, providing training and support from three experienced individuals for each candidate, sets the program apart and provides a key to its success.

“I feel very confident that HELP is providing me with the tools I need to be a great General Manager,” said participant Rosa Guerra, Operations Manager, Hampton Inn-Stone Mountain.

Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  HE manages 17 properties: five Fairfield Inn & Suites by Marriott  hotels in Buckhead, Perimeter Center, Alpharetta, Kennesaw and Macon, GA; one Fairfield Inn in Lumberton, NC; two TownePlace Suites by Marriott  hotels in Alpharetta and Kennesaw; three SpringHill Suites by Marriott hotels in Alpharetta, Buford and Kennesaw; the Hampton Inn-Mall of Georgia; the Hampton Inn-Stone Mountain; the Hampton Inn-Hilton Head;  the Wingate Inn-Alpharetta,  the Sleep Inn & Suites, Kingsland, GA and Simpsonwood Retreat and Conference Center in Atlanta. 


Margaret M. Jones
Margaret M. Jones Public Relations

Frederick W. Cerrone, CHA
President and CEO
Hotel Equities

Mary Beth Cutshall
Director of Development
Hotel Equities, 678.578.4444, x16

Tamara Markham
Director of Training and Human Resources
678.578.4444, x22

Also See: Providing the Tools to Be a Great General Manager: Triple Mentoring a Key Component of Hotel Equities Management Training Program / September 2007
Day Hospitality Group's Employee Empowerment and the Company’s 20 Value Statements Set the Tone for Employee Attitudes / Sept 2002
Day Hospitality Group's In-house Training University Opens Door to the Public / April 2002

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