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Prism Looks to Centrada Solutions to Maximize IT Efficiency
and Bolster Bottom-Line Results
Fast-growing hotel-management and ownership company is discovering the
advantages of outsourcing its technology-management needs to Centrada

FLOWER MOUND, TEXAS — OCTOBER 15, 2007 — Prism Hotels and Resorts, a full-service hotel ownership and management company, has joined the growing roster of top-flight hospitality companies that have turned to Centrada Solutions to manage their information-technology operations.

Centrada Solutions, based here, is an industry leader in delivering technology services and support to hotel-industry clients and assisting them in making smart technology investments. Dallas-based Prism Hotels and Resorts own, manage, and develop upscale hotels, boutique hotels and resort properties throughout the United States and in the Caribbean market.

“We had typical network structure at the home office in Dallas but did not have a single wide-area network set up with all of our properties—they were stand-alone except for email,” said Kyle Green, Prism’s Senior Vice President of Investments. “Because we had a limited amount of in-house IT expertise, we decided to look for a company that we could outsource this function to. One of our employees had heard of Centrada and suggested we look into the company. We did—and after shopping around and looking at other potential IT outsourcing firms, it was pretty clear to us that Centrada was the way to go.”

Having now worked with Centrada over the past few months, Green said he and the rest of the Prism Hotels and Resorts management team know they made the right decision to outsource their IT operation.

“Things are working well and we’re very pleased,” Green said. “In addition to their normal support services, Centrada’s IT people are in our office two days a week, which works well for us.  We especially like the electronic ticket-tracking system.”

The system to which Green refers is Centrada’s issue management/ticketing system that has been customized for Prism’s users. A Web-based tool, the system enables users to open tickets by sending an e-mail with their request for help or by logging onto a Prism customized portal and completing a simple form. From there, the user who opened the ticket receives an e-mail message every time the ticket is updated and when it is eventually closed. The user never has to wonder about the status of the issue and its resolution.

“We offer this service free to all of our customers, and we are pleased that Prism Hotels and Resorts has identified it as a favored service we provide,” said Steve Woodward, Centrada’s Founder and President. “Prism is a very important addition to our already impressive list of client-partners—it’s a progressive company that understands the importance of outsourcing select pieces of their business infrastructure to partners who can assist them with their growth and expansion. Prism is very focused on providing their corporate office and hotel employees with the tools they need to quickly and efficiently perform their duties—and Centrada is now an integral part of that vision.”

Woodward noted that working in the Prism offices a few days per week and remotely the rest of the week has proven to be a good balance and a cost-effective way to provide outsourced IT services.  “We ensure that our clients’ staffs and managers have the technology they need when and where they need it,” Woodward added. “That’s our stated mission for all of our clients. Simply put, we understand that each hotel/management company is unique and each has distinctive technology requirements—so, as a true technology partner, we will create solutions that enable each hotel or management company to operate more efficiently and profitably.”

Centrada certainly has the experience and know-how to full its mission. Prior to forming Centrada, Woodward served for 16 years with Wyndham Hotels Corp., where he managed the company’s distribution technology. Franklin Gentry, Centrada Vice President of Technology, has more than a decade of hospitality-technology experience, while Operations Director Jason Kippa served as Distribution Technology Manger for Wyndham International.

Little wonder that Prism’s Green offered this testimonial: “I would absolutely recommend to other owners and managers that they outsource their technology-management needs to Centrada,” he said. “They are true professionals who thoroughly understand the hospitality industry and the special technology needs of today’s hotels.”

About Centrada Solutions LLC
Centrada Solutions was founded in 2004 by Steven Woodward as a technology services company which specializes in serving hotels, hotel owners, and hotel-management companies. Centrada’s mission is to deliver the technology and support their clients need, when they need it, and for a reasonable price. Centrada also assists its clients in making smart technology investments. For more information, visit

About Prism hotels and Resorts 
Founded in 1983, Dallas-based Prism Hotels and Resorts develops, owns and operates upscale, full-service, boutique and resort properties throughout the United States and the Caribbean. For more information on Prism, visit the company’s Web site at


Barb Worcester
Tel: (440) 930-5770

Steve Woodward
   Tel:   (972) 746-4342

Also See: Centrada Solutions Unveils New Hospitality PMS; SaaS Solution Rolls Out with Phoenix Inn Suites / June 2007

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