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Craig Waterman Appointed General Manager of Setai San Diego

SAN DIEGO - 5th Avenue Partners has today announced the appointment of Craig Waterman as the General Manager of Setai San Diego, the west coast’s newest five-star luxury hotel, scheduled to open in early 2008. Waterman offers a wealth of hospitality and hotel service industry experience, having spent the past 20 years managing four and five-diamond rated hotels and resorts. 

His most recent position was General Manager at the Watercolor Inn & Resort in Santa Rosa Beach, Florida. Waterman served as the Resort Manager for the Wyndham Buttes Resort in Tempe, Arizona, as well as acting as Wyndham's West Coast Area Director of Food and Beverage, overseeing operations at 10 hotels. Waterman was also Resort Manager for The Boulder Resort & Golden Door Spa in Carefree, Arizona. Prior to that he was Restaurant Manager, Room Service Manager and Front Office Manager at The Phoenician in Scottsdale, Arizona and General Manager of The Shore Club in Miami, Florida. 

As someone who considers himself to have the hotel industry running through his veins, Waterman will be upholding the five-star luxury standards of service quality the Setai brand is known for worldwide. 

“Setai San Diego will bring an unprecedented level of chic to San Diego,” Waterman said. “With our cutting-edge restaurant, lounge, spa, corporate meeting space and entertainment facilities under one roof, Setai San Diego offers a unique composition of the most crucial hotel services for the weekend jet setter as well as for the corporate executive with a hectic weekday meeting schedule. With an increasing trend in high-end luxury hotels across the country, Setai San Diego fills a void in the Southern California region by offering a level of style and comfort that will attract and resonate with travelers from all over the country.” 

Waterman will oversee day-to-day hotel operations at Setai San Diego. With his vast experience in everything from housekeeping to food and beverage and reservations, he will take a personalized hands-on approach with all aspects of the hotel’s property management. 
“I truly believe Setai San Diego will shape the future of the city’s hospitality industry,” Waterman adds. “No other brand in the region will deliver a finer service and guest experience.” 


Yami Alvarado
305-864-3434, ext. 141

Also See: Tarsadia Hotels and Hard Rock Hotels International Developing 420 room Hard Rock Hotel in the Gaslamp Quarter, San Diego; All Rooms Being Offered as Condos / December 2005


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