| Frankfurt, Germany, November 29, 2007� Trust International,
a Travelport brand and a global provider of technology and distribution
solutions for the hospitality industry, today announced the successful
implementation of Okura Hotels & Resorts on the Trust|Voyager central
reservation system (CRS). Headquartered in Japan, Okura is one of
the premier luxury brands in Asia with 24 properties and more than 7,300
guest rooms.
As part of the service offering of The Private Label Company (The PLC), the TRUST|Voyager CRS distribution technology supports the promotion of Okura�s individual brand across the world by connecting their luxury hotel portfolio to all four global distribution services (GDS) and numerous web sites in real time under the GDS code �OC.� �It was important for us to select a partner that will best deliver
and support our ever-growing global stature -- and a reliable and advanced
distribution technology is key to achieving this target,� said Mr. Masao
Taguchi, corporate executive officer and director at Hotel Okura Co., Ltd.
�With The PLC and the Trust|Voyager CRS we have found the right partner,
and this is affirmed by the increase in reservations that we have witnessed
since the implementation.�
About Trust International
Via Trust´s own communication centers located in North America, Europe and The Far East customers in 46 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. About The Private Label Company (The PLC) The Private Label Company, LLC empowers the finest hotels around the world to maximize their brand recognition and realize their full sales potential. As a joint venture between The Leading Hotels of the World, Ltd. and Trust International, The PLC has extensive experience and resources to take its clients to the forefront of an increasingly competitive marketplace. Launched in January 2007, the organization is uniquely positioned to deliver a comprehensive, yet cost-effective, suite of business solutions, including international sales and marketing, reservation and distribution technology, global voice reservations, customer relationship management (CRM) and management consultation. The PLC provides these services on an a la carte basis, or bundled together, according to the individual client�s needs. Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world. The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company. About Okura Hotels & Resorts
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