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 Trust International Successfully Implements Okura Hotels & Resorts
on Trust|Voyager CRS
Hotels smoothly transitioned to new OC two-letter GDS Code

Frankfurt, Germany, November 29, 2007– Trust International, a Travelport brand and a global provider of technology and distribution solutions for the hospitality industry, today announced the successful implementation of Okura Hotels & Resorts on the Trust|Voyager central reservation system (CRS).  Headquartered in Japan, Okura is one of the premier luxury brands in Asia with 24 properties and more than 7,300 guest rooms.

As part of the service offering of The Private Label Company (The PLC), the TRUST|Voyager CRS distribution technology supports the promotion of Okura’s individual brand across the world by connecting their luxury hotel portfolio to all four global distribution services (GDS) and numerous web sites in real time under the GDS code “OC.”

“It was important for us to select a partner that will best deliver and support our ever-growing global stature -- and a reliable and advanced distribution technology is key to achieving this target,” said Mr. Masao Taguchi, corporate executive officer and director at Hotel Okura Co., Ltd. “With The PLC and the Trust|Voyager CRS we have found the right partner, and this is affirmed by the increase in reservations that we have witnessed since the implementation.”
 “As a partner of The PLC, we are delighted to welcome Okura Hotels & Resorts as a new user of our distribution technology,“ commented Richard Wiegmann, chief operating officer of Trust International. “We are proud to assist Okura Hotels & Resorts with professional CRS, GDS and call center services and thus support their brand strategy.”

About Trust International

Trust International, a Travelport brand, is one of the world’s leading CRS providers and international hospitality partners. Trust´s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust´s own communication centers located in North America, Europe and The Far East customers in 46 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.


About The Private Label Company (The PLC)

The Private Label Company, LLC empowers the finest hotels around the world to maximize their brand recognition and realize their full sales potential.  As a joint venture between The Leading Hotels of the World, Ltd. and Trust International, The PLC has extensive experience and resources to take its clients to the forefront of an increasingly competitive marketplace.  

Launched in January 2007, the organization is uniquely positioned to deliver a comprehensive, yet cost-effective, suite of business solutions, including international sales and marketing, reservation and distribution technology, global voice reservations, customer relationship management (CRM) and management consultation.  The PLC provides these services on an a la carte basis, or bundled together, according to the individual client’s needs.

Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world.  The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.

About Okura Hotels & Resorts
Okura Hotels & Resorts, under the unifying paradigm of Best Accommodations, Cuisine and Service (Best A.C.S.), has a total of 24 member hotels both inside and outside Japan with 7,358 guest rooms.  In the 29 years since Okura Hotels & Resorts was established, it has built a global network of tremendous quality and cooperation in Japan, Asia, and beyond. Combining Japanese culture and superlative attention to detail with the functionality of European and American hotels, the “Okura Brand” hospitality satisfies the needs of all guests. From compact city hotels to world-famous resorts, Okura Hotels & Resorts members are justifiably proud of their individual brilliance.  


Christiane Seelgen
Trust International by Travelport
Tel.+49 (0)69 66 40 89 15 03 -

Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –

Also See: Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

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