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 Trust International Expands Relationship with Small Luxury Hotels of the World to
Include Call Center Services in Asia-Pacific and Arabic Countries

Frankfurt, Germany, November 26, 2007 – Trust International, a Travelport brand and a global provider of technology and distribution solutions for the hospitality industry, today announced the extension of an agreement with Small Luxury Hotels of the World, a hotel collection with 400 independent, luxury hotels in nearly 70 countries,  to provide call center services in 13 Asia-Pacific and Arabic countries 

Small Luxury Hotels of the World will use Trust|Voice – the professional Voice Reservation Service via Trust´s own reservation center in Singapore -- to provide professional reservation handling in India, Singapore, South Korea, Malaysia, Hong Kong, China, Taiwan, UAE, Saudi Arabia, Egypt, Bahrain, Australia and New Zealand. The Trust|Voice service includes the complete reservation process in the caller’s native language, call forwarding, as well as after-hour services where hotels can forward calls during holidays or at night to the Trust call center. The latest  telecommunication technology combined with well-trained call center staff guarantee fast reservation booking,  excellent conversion rates and a high average room-rate per booking. A detailed reporting system allows the analysis of customers´ booking behavior.

Small Luxury Hotels of the World will have the option to use telemarketing, concierge, chat and call back services via the Asia-Pacific call center, as well as extend the services to more countries at a later stage.

“As a long time customer of Trust International, we are already quite familiar with the efficiency and effectiveness of the Trust call centers, as we are successfully using them for our European and US operations,” said Small Luxury Hotels of the World CEO Paul Kerr.  “With the addition of voice reservation services in the Asia-Pacific and Arabic regions, we are adding additional value for our hotels in fast growing emerging markets where new customers need to speak with reservation agents to assist in high revenue bookings. Trust´s handling of voice reservations on behalf of the Small Luxury Hotels of the World brand guarantees exceptional service for our customers and their hotel needs.” 

“We are more than happy to extend our service offering to include professional call center services via our Singapore office as it will help Small Luxury Hotels of the World to service their guests even better,“ commented Richard Wiegmann, Chief Operating Officer, Trust International.  “All call centers operated by Trust International feature technologically advanced equipment and professional employees who receive continual training in sales as well as on the hotel products to ensure that we provide the best-in-class voice reservation services on behalf of our customers.” 

About Trust International

Trust International, a Travelport brand, is one of the world’s leading CRS providers and international hospitality partners. Trust´s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust´s own communication centers located in North America, Europe and The Far East customers in 46 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.


About Small Luxury Hotels of the World

SLH is an exclusive brand of more than 440 independent, luxury hotels offering an infinite variety of memorable experiences in 70 countries. Whether you are seeking a blissful spa retreat, the rustic charm of a country villa, a secluded beachside resort, the refined splendour of an old English country house or a sanctuary hidden amid the vibrant atmosphere of a bustling city centre, SLH only offers the very best.  Reservations can be made at any Small Luxury Hotel of the World by calling toll-free 800 525 4800 or via  Travel agents need only remember the GDS code LX for LuXury.


Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –

Christiane Seelgen
Trust International by Travelport
Tel.+49 (0)69 66 40 89 15 03 -

Also See: TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

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