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SoftBrands Combines Epitome and Karyon to Fuel the
Rapid Growth of GrandStay Hospitality, LLC
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Minneapolis, Minn, Nov 26, 2007 --  SoftBrands, Inc. (AMEX:  SBN), a global supplier of enterprise application software, today announced that GrandStay Hospitality, LLC, the parent company of GrandStay Residential Suite Hotels, has selected SoftBrands� Epitome property management system (PMS) and Karyon Distribution Service for its newest hotel in Apple Valley, Minn.  

SoftBrands enterprise solutions will enable GrandStay Residential Suite Hotels to expand their operations while leveraging their current investment in technology. SoftBrands Epitome PMS will allow GrandStay Residential Suite Hotels to consolidate and share guest information across multiple properties while enhancing its ability to provide superior service to guests. A significant factor in selecting SoftBrands was the ability for GrandStay Residential Suite Hotels to increase the number of properties without excessive overhead and technology costs.

Combined with Karyon Distribution Services, GrandStay Residential Suite Hotels has the ability to consolidate rate management for all of its properties using Karyon�s Web Booking Engine, as well as manage the GDS and IDS channels. Using the competitive intelligence tool GrandStay can position itself as a competitive offering in each of its markets.

Rodney Lindquist, chief executive officer, GrandStay Hospitality, LLC, said, �After an extensive evaluation of currently available systems and our future growth plans, we selected SoftBrands as our preferred provider. SoftBrands� progressive technology, excellent support and dedication to the hospitality industry demonstrated the confidence we required to build a successful business partnership. The Epitome solution allows us to use the latest platform-independent technology and provide complete flexibility in deployment, which is critical to our franchisee multiple-property environment, and reduces the cost of operation with superior performance.�

�SoftBrands is excited about the long term relationship we have established with GrandStay Hospitality. The GrandStay Residential Suite Hotels offer excellent value to guests, and an affordable opportunity for franchisees. With the .Net platform, GrandStay can offer state-of-the-art technology that can grow with Grandstay as they expand their business, at an affordable investment,� said Jo Masters, vice president and general manager, SoftBrands Hospitality, Americas. 

About GrandStay Hospitality, LLC.
GrandStay Residential Suite Hotels strive for excellence with every guest on every visit and in every suite, because they want to welcome guests back to a comfortable "home away from home" experience. GrandStay Residential Suite Hotels continually do their best to be a positive leader in the hospitality industry, seeking improvement, innovation, and the highest level of competency.
 
About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 800 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at www.softbrands.com

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Contact:

Christina Lanier
813 949 4153
Public Relations
[email protected]
 

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Also See: SoftBrands Selects AnyRate to Provide Competitive Intelligence Solution; AnyRate Software to Provide Karyon Members Competitive Rate Tools / October 2007
Softbrands Broadens Mosaik Product Line to Include CRM Solutions Tailored to Hotels / September 2007
Mainsail Management Group Selects SoftBrands Epitome Property Management System / September 2007
Best Western Listel Whistler Hotel Selects SoftBrands' Medallion Property Management System; Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory / August 2007
SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007
Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007
SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007
Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007
Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007
Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007
Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007
McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007
Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006
High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006
SoftBrands and GuestWare Introduce Two-way Interface / November 2006
SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006
SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006
With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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