In addition be being a consultant to CB Richard Ellis Hotels, Hirst is active in representing Britain's tourism needs, serving as Chairman of the Business Tourism Partnership, a cross-industry and government group which represents the conference, meetings, exhibition, outdoor events, incentive travel and corporate hospitality sectors. Hirst is also a member of VisitBritain's Tourism Development Committee and represents business tourism at Government consultation meetings, including the Tourism, Hospitality and Leisure Tourism Sector Skills Summit. Hirst was awarded an OBE in the 2004 New Year Honours for his services to tourism.

The IHIF Lifetime Achievement Award is presented to an individual who, over his or her lifetime, has made a significant difference in the hospitality industry by their actions, deeds, and great accomplishments. The Award recipient is selected by a committee comprised of the IHIF's Patrons, Sponsors, Hosts, and Organizers.

About Hirst's selection, Jonathan Worsley, Chairman of The Bench and a member of the organizing team for the IHIF, said: "Michael's achievements in our industry, from Hilton International to Business Tourism Partnership and The Tourism Alliance, are legendary and have been further enhanced by his uniquely creative, yet diligent manner of enhancing the world's awareness of the importance of the hotel and tourism industry. Michael's fans are many, and we are honoured to be able to present this award to him."

IHIF is Europe's largest gathering of hotel industry leaders, drawing a record crowd of nearly 1,600 in March 2007. 

Bob Hayes, BHN
Telephone: (1) 714-540-9300
Email: [email protected]
www.Berlinconference.com