News for the Hospitality Executive
Luxury Travel 360, New Online Newsletter,
Delivers Unique Marketing
Insights, Support and Services to the Luxury Travel Industry
|New York, NY. (November 27, 2007)
-- Luxury Travel 360 (www.luxurytravel360.com),
a new bi-weekly online newsletter debuted today delivering “smart” news
in luxury travel marketing with a 360-degree global perspective on the
business. Focusing on issues, insights, real stories and real results,
marketing concepts and initiatives are presented and analyzed for the reader.
Other topics explored include imaginative branding, “Word of Mouth” marketing,
advertising trends, front-line selling, and mainstream media highlights.
Launching the timely publication is Hershel Sarbin, editor and publisher of Luxury Travel 360, who has created and implemented highly successful strategies for special interest magazines and communication enterprises for the past four decades. Sarbin served as president and chief executive officer for major media enterprises including Cowles Business Media and Ziff-Davis Publishing Company. A Harvard Law School graduate, Sarbin is a frequent contributor to many national and industry business publications, and often acts as a facilitator to executives on critical issues in relationship marketing and media management.
“This is truly an innovative concept in on-line publishing,” said Sarbin. “We will cover key sectors in this publication, including business travel, leisure travel and meetings, as well as enthusiast areas like golf and skiing. To each area we will bring voices and views of leaders in such critical areas as market research, relationship marketing and brand power,” he continued.
Luxury Travel 360 has created a new business model where sponsors, not advertisers, of individual industry sectors including business travel, leisure travel, meetings or breakouts such as hotels and resorts, cruise lines, tour operators and air travel are able to access key exclusive marketing resources.
These include bi-weekly reports, roundtables and dialogs, VIP consumer research panel reports, insight reprints on sections and special interests, and Luxury Travel 360’s own Imagination Awards for luxury travel marketing excellence.
“What we’re doing with the launch of this on-line publication is offering luxury travel marketers the opportunity to learn and implement innovative concepts, promotions, programs and partnerships that will lead to their organization’s growth and success,” said Sarbin.
In addition to Luxury Travel 360’s on-line magazine, Sarbin has also created a marketing services group with a portfolio of high impact services, such as one to one marketing, branding and web and print marketing. “My vision is to create a one-stop shop where we can provide services and also network our sponsors, enabling each to maximize their objectives.”
For more information or sponsorship opportunities go to www.luxurytravel360.com.