News for the Hospitality Executive
Hotels of Ural Ltd. Signs Franchise Agreement with Hilton
the Plaza Olympia hotel to the Hilton Garden Inn® in Perm, Russia
BEVERLY HILLS, Calif., and LONDON, UK - November 16, 2007 - Hilton Garden Inn®, the award-winning mid-priced brand that is part of the Hilton Family of Hotels, has announced that it has signed its first hotel agreement to launch the brand in the Russian city of Perm. Through a franchise agreement with Hotels of Ural Ltd., the agreement will involve the conversion of the existing Plaza Olympia hotel to the new Hilton Garden Inn® Perm which is scheduled to open in late 2008. The hotel is located at 614022 Mira street 45 b, Perm, Russia.
Located in the Ural region, more than 621 miles (1,000 km) from the Russian capital, Perm has a population of over one million people and is considered to be an important industrial center. The 104-room Hilton Garden Inn Perm will be centrally situated just a short drive from the airport and city center. In addition, the hotel also will offer leisure and business travelers a bar and restaurant as well as 2,690 square feet (250 square meters) of conference and meeting facilities, business center and complimentary parking.
“Bringing the Hilton Garden Inn brand to Russia is very exciting because it shows that hotel guests are looking for a new kind of lodging option whether travelling for business or leisure,” said Adrian Kurre, senior vice president – brand management, Hilton Garden Inn. “We look forward to introducing our Hilton Garden Inn core brand attributes like the Garden Sleep System™ bed, Herman Miller Mirra® chair and complimentary Wi-Fi in guestrooms and public space. In addition, the hotel will feature a full service restaurant and 24-hour Pavilion Pantry—both offering a variety of food and beverage offerings.”
Over the next ten years, Hilton anticipates it will open more than 70 Hilton Family Hotels across Russia, not only focussing on Moscow and St. Petersburg, but also actively looking at opportunities in key regional cities.
Welcoming the announcement, Wolfgang M. Neumann, President of Hilton Hotels - Europe, said: “Russia is one of our key strategic development markets and there exists a huge potential for hotel growth in key cities across the country. In Perm there are no internationally branded hotels and just 600 available rooms, so it is clear to us that that quality accommodation is in short supply. We believe that the ever-popular Hilton Garden Inn brand is the perfect fit to meet demand in this market.”
Today’s announcement also reflects the expansion of the innovative Hilton Garden Inn brand across Europe, with plans to open new European properties including three locations in Italy, in Bari, Matera and Lecce; Rzeszow, Poland and Frankfurt, Germany in the next 24 months.
Separate from this agreement, Hilton’s first hotel in Russia will be the 275-room Hilton Moscow Leningradskaya, which is scheduled to open early next year. Hilton has recently announced plans to develop approximately 50 new hotels encompassing selected brands within the Hilton Family of Hotels in Russia, as part of two multi-unit deals expected to be signed this year. The company has also recently revealed it expects to open a new hotel in neighbouring Baku in 2010.
About Hilton Hotels Corporation
Hilton Hotels Corporation is the leading global hospitality company, with more than 2,800 hotels and 480,000 rooms in 76 countries and territories, including 100,000 team members worldwide.
The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad® Hotels & Resorts®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton® and The Waldorf=Astoria Collection®.
The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.
For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com.
About Hilton Garden Inn
Hilton Garden Inn is the award-winning, mid-priced brand that continually strives to ensure today’s busy travelers have everything they need to be most productive on the road — from complimentary wired and Wi-Fi Internet access in all guestrooms and remote printing to the hotel’s complimentary 24-hour business center to one of the most comfortable beds with the Garden Sleep SystemTM. So whether on the road for personal or business reasons, Hilton Garden Inn offers the amenities and services for travelers to sleep deep, stay fit, eat well and work smart while on the road. Hilton Garden Inn represents one of the cornerstones of the Hilton growth strategy. The Hilton Garden Inn brand is part of Hilton Hotels Corporation; the leading global hospitality company.
|Also See:||Hilton Hotels Forms Three Development Alliances To Build Up to 55 New Hotels in the Caribbean and Central America, Russia and in the U.K. / June 2007|
|Moscow's Architectural Monument, the Hotel Leningradskaya, Undergoing Renovation to the Hilton Brand, Will be Operated by Interstate Hotels / October 2006|