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News for the Hospitality Executive |
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Hilton Garden Inn Placing the All-natural Hot Beverage
Paper Cup,
ecotainerTM,
at 340 Locations Across North America
| BEVERLY HILLS, Calif. - November 13, 2007 - Hilton Garden
Inn®, the award-winning mid-priced hotel brand, today announced the
introduction of the ecotainerTM, an environmentally friendly coffee cup,
in more than 340 locations across North America. Developed by International
Paper, the cup is the only all-natural hot beverage paper cup available
that is coated with a corn-based plastic that requires less energy and
generates less greenhouse gas during manufacturing. The corn-based coating
also allows the cups to be composted, rather than landfilled.
Hilton Garden Inn locations will begin receiving the new ecotainerTM
cups starting today.
�Looking ahead to new ways to be more environmentally sensitive while providing guests with the consistent products, innovative amenities and friendly service that Hilton Garden Inn is known for, we are proud to be the first hotel chain in North America to offer the ecotainerTM in all our hotels,� said Jim Cone, vice president � marketing for Hilton Garden Inn. American consumers use more than 16 billion disposable hot beverage paper cups each year.(a) Unlike conventional cups, the ecotainerTM is lined with a coating made from corn, making the cups fully renewable and compostable, and helping to reduce some of the 25 million pounds of petroleum-based plastics needed each year to make conventional plastic-lined paper cups. �Hilton Garden Inn's adoption of ecotainerTM demonstrates their commitment to environmental leadership and supports millions of travelers across North America who want to make more sustainable environmental choices,� says Austin Lance, VP/GM Foodservice Business of International Paper. The introduction of the ecotainerTM to the more than 340 Hilton Garden Inn hotels now open will replace more than 6.5 million non-renewable styro-based cups used each year. As a continued part of the Hilton Garden Inn goal to be more environmentally supportive, an ecological assessment related to the brand�s bath amenity program found that:
About Hilton Garden Inn
(a) Based on study conducted by The Freedonia Group and industry tracking
by Technomic for food retailers.
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| Contact:
Hilton Garden Inn Brand Communications
Amy Sawyer � Media Relations
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| Also See: | Hilton Garden Inn® Evolving with New Guest Room Amenities: 26� Flat Panel High-def TVs, Ergonomic Desk Chair and New Technology Air Cell Mattresses / February 2005 |
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