News for the Hospitality Executive |
Alex. Brown Realty, Inc. and Piedmont Hospitality Complete
$1.6 million
Conversion of the Doubletree Club to a Full Service
Doubletree Hotel � Atlanta Airport
Baltimore, MD (November 7, 2007) - Following a $1.6 million,
12-month renovation, the Doubletree Hotel � Atlanta Airport has completed
its conversion from a limited-service Doubletree Club hotel to a full-service
Doubletree Hotel. The newly renovated and upgraded hotel, which is
adjacent to the Hartsfield-Jackson Atlanta International Airport, will
celebrate its re-branding starting November 8 and continuing through year
end.
As part of the re-branding effort, all renovations to the 220-room hotel were required to meet Doubletree�s strict guest satisfaction standards. Renovations include a new full-service restaurant, a redesigned lobby and business center, a new fitness room by Precor, updated meeting and conference rooms, and completely renovated guest rooms. The hotel has operated as a limited-service Doubletree Club Hotel since 1998. In October 2006, Baltimore-based Alex. Brown Realty, Inc. (ABR) and Atlanta-based Piedmont Hospitality (Piedmont), which has managed the hotel since 2002, entered into a joint venture to acquire the hotel. Upon acquisition, the joint venture implemented the renovation plan to convert the hotel to a full-service Doubletree. �The conversion is a great opportunity to add value to a well-located hospitality asset,� commented Peter Bancroft, ABR�s senior vice president. �Raising service levels will elevate the profile of the hotel and position the property to compete more effectively against its competitive set.� �Piedmont did an outstanding job implementing the renovation program � completing it on time and on budget,� commented John Prugh, ABR�s president and CEO. �With renovations now complete, we look forward to working with Piedmont to further maximize the hotel�s value and generate strong returns for our investors.� Known locally for its Christmas parties, social events and corporate gatherings, the Doubletree will offer special grand reopening room rates on selected nights through the end of the year. �This significant renovation and brand conversion will enable us to do more of what we do best: serve the traveling public and our many local friends at the world�s busiest airport,� commented Robert Baldwin, Piedmont Hospitality�s president and CEO. Alex. Brown Realty, Inc. (ABR) is a privately-owned real estate investment manager organized in 1972 and headquartered in Baltimore, Maryland. ABR co-invests with joint venture partners in a broad spectrum of property types located throughout the United States. www.abrealty.com Piedmont Hospitality was founded in 1998 by Robert Baldwin. The Atlanta-based firm acquires and manages hospitality assets throughout the United States. The Atlanta Airport Doubletree Club Hotel is managed by Piedmont Atlanta Airport, a subsidiary of Piedmont Hospitality. www.piedmonthotels.com |
Contact:
Peter Bancroft Alex.
Robert Baldwin
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